Kombucha Market Scenario & Industry Analysis 2019-2025| KeVita (PepsiCo), Buchi Kombucha, The Humm Kombucha LLC, The Hain Celestial Group, Inc., Revive Kombucha, Kosmic Kombucha, LIVE Soda, LLC & GT's Kombucha

The global kombucha market size is anticipated to witness growth at a 13% CAGR over the forecast period due to increasing consumer preference for functional beverages on account of their numerous health benefits. Kombucha has recently entered the commercial space with more and more players entering the market to address the potentially growing demand.

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Players are actively developing the market via social media and ensuring the visibility of their products in the local farmers market. Moreover, a seamless supply of these products, ensuring replacement of over-fermented bottles in supermarkets, and launching seasonal drinks has resulted in playing a significant role in developing the market. However, the presence of several local drinks such as kvass in Russia, buttermilk in Turkey (Ayran) & India is expected to restrain the market growth for kombucha tea. Nonetheless, the global kombucha market is gaining tremendous traction across the world as an exotic drink.

In 2017, organic accounted for over 90% of the global kombucha market sales. Organic foods & beverages have been gaining tremendous popularity among consumers. Higher nutrient content and freshness of these organic products in comparison to non-organic has resulted in these products being available off the shelf. Though the popularity of organic foods & beverages is huge, their penetration is low with consumers often opting for non-organic products owing to their lower cost and availability.

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North America was the largest market for kombucha drink and is expected to witness the fastest growth over the next few years. The US kombucha market was valued at USD 345.5 million in 2017. Asia Pacific is expected to be the second fastest growing market after North America on account of rising consumer demand for increasing consumer disposable income, rising health awareness, and changing lifestyles of consumers. The China kombucha market is projected to witness a significant growth due to cultural preferences, rising interest traditional beverage preservation techniques as well as demand for cost-effective functional drinks.

The competitive landscape of the global kombucha market is highly fragmented owing to the presence of several local players. Typically, the majority of the players cater to their local market with little presence overseas. Companies such as PepsiCo (KeVita), The Hain Celestial Group, Inc., and GT's Kombucha have a broader presence within the global market.

Key segments of the global kombucha market

Product Overview, 2014-2025 (USD Million)

Organic
Non-organic

Type Overview, 2014-2025 (USD Million)

Original
Flavored
Herbs & Spices
Fruits
Flowers
Others

Distribution Channel Overview, 2014-2025 (USD Million)

Supermarkets/Hypermarkets
Convenience Stores
Health Stores
Online Retailers
Others

Regional Overview, 2014-2025 (USD Million)

North America
US
Canada
Mexico
Europe
Germany
United Kingdom
France
Spain
Russia
Asia Pacific
China
Japan
India
Australia
South America
Brazil
Argentina
Middle East & Africa
South Africa

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Key players covered in the study

KeVita (PepsiCo)
Buchi Kombucha
The Humm Kombucha LLC
The Hain Celestial Group, Inc.
Revive Kombucha
Kosmic Kombucha
LIVE Soda, LLC
GT's Kombucha
Others

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