Mastrad Welcomes Mark Cassin As New U.S. Managing DirectorLOS ANGELES, California (October 31, 2011) – Mastrad, an inventive and ground-breaking company specializing in well-designed cookware accessories, is thrilled to formally announce Mark Cassin as its new U.S. Managing Director. Cassin is in charge of directing and overseeing the United States market for the French-based company.
Displaying unrivaled aptitude and knowledge in his role, Cassin comes to Mastrad with an extraordinary amount of industry expertise, starting with his position as Vice President of Operations at the Sylmark Corporation. There he directed and supervised all aspects of operations and management for the $200 million direct response infomercial company. Other prominent experience that Cassin brings to Mastrad includes developing new business programs based on optimizing operational efficiency, reducing costs and improving profitability. With Cassin’s remarkable leadership skills, as well as his vast knowledge of the culinary accessories industry, he will be a vital component in launching the latest strategies and tactics for Mastrad.
“Mark Cassin was selected to be U.S. Managing Director as a result of his exceptional work performance and unmatched ability to accurately assess our company’s service needs,” said Mastrad CEO Mathieu Lion. “His ability to deliver, evaluate and administer customized programs, in addition to possessing the highest degree of professional ethics and standards, make us confident that he will bring an incredible amount of value to our company.”
Mastrad’s future is looking bright, as Cassin has wasted no time in analyzing existing operations, implementing strategies and organizing new structures for the company. Being such a performance-driven executive with a broad range of leadership expertise, Cassin will be a critical aspect to the company’s success. For more information on Mastrad please visit www.mastrad.us.
Since 1994, Mastrad, the French company specializing in unique kitchen tools and accessories, has been revolutionizing the culinary world with a line of products unlike any other. Combining function, quality and eye-catching design, the diverse and expansive collection of products are carefully created to make every kitchen professional, yet fun and colorful. Founded by a team of experienced chefs and designers, Mastrad considers every product to be a recipe created with tender love and care. For more information, visit www.mastrad.us.
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