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Mastrad Offers An Exclusive Look At New Products At The 2012 International Housewares Association Show

03-09-2012 07:37 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: Konnect PR

Innovative Culinary Accessory Company Presents Latest Kitchenware Gadgets At Industry Show

LOS ANGELES (March 8, 2012) – Mastrad, the French-based company specializing in inventive and functional kitchen accessories, will be showcasing their newest collection of culinary innovations at this year’s International Home + Housewares Show. These revolutionary, time-saving items will include Mastrad’s Thermo-Sensor Spoon, Cooking Thermometer, Ceramic Knives, Topchips Chips Maker, Fruit and Veggie Savers and much more.

Every year, the International Housewares Association (IHA) conducts an International Home + Housewares Show, which brings together 60,000 of the world’s largest homegood professionals in the consumer lifestyle divisions. Continuing in the show’s tradition of featuring the best the industry has to offer, Mastrad will be displaying a variety of their latest creations including their measuring items, the Thermo-Sensor Spoon and Cooking Thermometer, both of which are ideal for precision cooking. Mastrad will also be presenting some new and improved versions and additions to their already widely acclaimed kitchenware collection, such as their Ceramic Knives and Topchips Chips Maker, which will now come in even more eye-catching colors.

“Our latest inventions are representations of our cutting-edge vision for revolutionizing the way people prepare food in the kitchen,” said Mastrad CEO Mathieu Lion. “We hope that the high quality standards, multi-functionality and time-saving abilities of our products are well-received at this year’s show, and that all event attendees enjoy what we have to bring to the table.”

The International Home + Housewares Show will take place March 10-13, 2012 at the McCormick Place Exposition Center in Chicago. Mastrad will be located at booth #S1240. For more information on the International Housewares Association, visit www.housewares.org. For more information on Mastrad and to see their entire culinary collection, please visit www.mastrad.us.

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About Mastrad
Since 1994, Mastrad, the French company specializing in unique kitchen tools and accessories, has been revolutionizing the culinary world with a line of products unlike any other. Combining function, quality and eye-catching design, the diverse and expansive collection of products are carefully created to make every kitchen professional, yet fun and colorful. Founded by a team of experienced chefs and designers, Mastrad considers every product to be a recipe created with tender love and care. For more information, visit www.mastrad.us.

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