Dietary Supplements Market, Industry Trends, Size, Competitive Analysis and Forecast 2019-2025

The global dietary supplements market projected to grow at a significant CAGR during the forecast period. The key factors that primarily influence the market growth include the increase in awareness concerning health management along with frequently changing lifestyle-related diseases such as obesity, cardiovascular diseases (CVD) across the globe. Further, the rising use of dietary supplements in functional food and pharmaceutical further provide substantial growth to the market. Also, the increasing demand for dietary supplements and the adoption of probiotics-based dietary supplements as the growing awareness among consumers. In addition, several government initiatives towards the use of dietary supplements for health benefits further propel market growth. For instance, In the US the recommended intake of dietary supplements is being decided by the Food and Nutrition Board of the Institute of Medicine.

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Prevalence of diseases affects the market growth
Obesity is one of the major lifestyle-oriented problems which one of the leading causes of CVD. According to WHO, in 2016, more than 1.9 billion people, 18 years and older were overweight and these numbers are projected to increase in the future. There can be various reasons for weight gain or obesity one of these is a deficiency of dietary supplements. The dietary supplements such as omega-3 increase the metabolic activity in cells and the metabolism can lower due to deficiency of omega-3 in the diet which can lead to weight gain. To avoid physiological effects, it is necessary to ensure proper intake of dietary supplements, therefore, creating the demand for these supplements across the globe.

Moreover, the federal government's 2015-2020, Dietary Guidelines for Americans notes that nutritional needs should be met primarily from functional food. The functional foods in nutrient-dense forms contain essential vitamins and minerals and dietary fiber and other naturally occurring substances that may have positive health effects. In some cases, fortified foods and dietary supplements may be useful in providing one or more nutrients that otherwise may be consumed in less than recommended amounts. The dietary supplements can be used in both nutraceuticals and pharmaceuticals in the form of ethyl esters and triglycerides. The application in pharmaceuticals for dietary supplements includes powder compositions, bulk oil, soft gel capsules, emulsions. However, the inclination towards organic food further projected to restrain the market during the forecast period.

The key players operating in the market adopt several growth strategies. For instance, in September 2019, NOW Health Group, Inc. acquired a SuperNutrition supplement company to expand supplement product portfolio that will enable the company to sustain a strong position in the dietary supplements market.

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Dietary Supplements Market Segmentation

By Ingredient
o Vitamins
o Proteins and Amino Acids
o Omega Fatty Acids
o Minerals
o Others (Special Carbohydrates)

By Product
o Tablets
o Capsules
o Powder
o Liquids
o Others (Bars and Gummies)

By End-User
o Infant
o Children
o Adults
o Pregnant Women
o Elderly

Regional Analysis

North America
o United States
o Canada

Europe
o Germany
o United Kingdom
o France
o Spain
o Italy
o Rest of Europe

Asia-Pacific
o China
o Japan
o India
o Rest of Asia-Pacific

Rest of the World
o Middle East & Africa
o Latin America

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