Over the top (OTT) Market Scope and Growing Demands 2020 | Key Players Apple Inc., Facebook Inc., Google Inc., Akamai Technologies, Netflix

The Over-The-Top (OTT) Market is expected to grow from USD 40 billion in 2018 to USD 128 billion by 2026, at a CAGR of 14% during the forecast period. The rapid proliferation of smartphones and portable devices, very low or no cost of availing OTT services with a growing tendency towards original content and live video streaming is expected to drive the growth of OTT market. Other factors estimated to fuel the market growth are increasing use on internet, availability of high speed internet services, free trials of OTT services, upsurge in adoption of Cloud Media Processing, experimentation with new models for content monetization, consolidation and strategic partnership among competitors, high tendency to use social media and the upgrade the OTT services without the need to invest in infrastructure development.

Get a Sample Copy of this Report before you purchase free of cost! @ https://www.reportsanddata.com/sample-enquiry-form/1085

Companies considered and profiled in this market study

Apple Inc. (US), Facebook Inc. (US), Google Inc. (US), Akamai Technologies (US), Netflix (US), Amazon (US), Microsoft Corporation (US), Tencent Holdings Ltd. (China), Limelight Networks Inc. (US), Yahoo Inc. (US), and Nimbuzz (Netherlands), are the some of the key companies in the over-the-top market.

Availability of substitute services of OTT services like video streaming by telecom operators, unlimited voice services with the advent of VoLTE technology, etc. as well as low awareness pertaining to the benefits provided by OTT services are expected to restrict the growth of OTT market.

Players will require increased investments to tackle these challenges and facilitate growth in the coming years. This report comprises drivers, restraints, opportunities, and challenges pertaining to the over-the-top market; and extensive value chain analysis, patent analysis, analysis of the current manufacturing capability and technology status, commercialization potential in different devices, along with market size forecasts till 2026.

For this report, the market has been segmented on the basis of type of content, platform, business model and region:

Type of Content (Revenue, USD Million; 2018-2026)
1. Voice over IP
2. Text and Image
3. Audio and Video

Platform (Revenue, USD Million; 2018-2026)
1. Smart Devices
2. Laptops and Desktops
3. Set Top box
4. Gaming Consoles

Grab Your Report at an Impressive Discount! Please Click Here @ https://www.reportsanddata.com/discount-enquiry-form/1085

Business Model (Revenue, USD Million; 2018-2026)
1. Subscription
2. Rental
3. Advertising
4. In-app purchase/content
5. Software Licensing
6. Unit Pricing
7. Hardware

Regional Outlook (Revenue, USD Million; 2018-2026)
1. North America
2. Europe
3. Asia Pacific
4. Rest of the World

Further key findings from the report suggest

1. The over-the-top (OTT) market is expected to grow from USD 40 billion in 2018 to USD 128 billion by 2026, at a CAGR of 14% during the forecast period.

2. Increase in penetration of smartphones has provided easy access to the OTT services over the internet, e., the user can use these services at any time and place, thereby playing a big role in market growth. Very low cost of availing OTT services with a growing tendency towards original content and live video streaming is expected to drive the growth of OTT market. Other factors estimated to fuel the market growth are increasing use on internet, availability of high speed internet services, free trials of OTT services, upsurge in adoption of Cloud Media Processing, experimentation with new models for content monetization, consolidation and strategic partnership among competitors, high tendency to use social media and the upgrade the OTT services without the need to invest in infrastructure development.

3. On the basis of the type of content, the market has been segmented into voice over IP, text On the basis of the type of content, the market has been segmented into voice over IP, text, and messages, and audio & video. The market for text and messages holds the largest market share with a market size of USD 18.4 billion 2018 and is projected to maintain its dominance during the forecast period due to the extensive use of social media across the globe.

4. On the basis of the platform, the market has been segmented into smart devices, laptops, and desktops, set-top boxes, and gaming consoles. Smartphones provide the benefit of widespread circulation of OTT services among the user. This makes the smartphone segment occupy the largest market share with a market size of USD 20.92 billion in 2018 and would continue to lead the market during the forecast period.

5. Based on the business model, the market segmentation are subscription, rental, advertising, in-app purchase/content, software licensing, unit pricing, and hardware.

To Buy This Report, Click Here @ https://www.reportsanddata.com/checkout-form/1085

Key selling points of this research study

1. The study gives an in-depth evaluation of the evolving competitive scenario that gives the reader/client a competitive edge.

2. It offers a holistic view of all critical aspects boosting or limiting the growth of the sector

3. The market intelligence report derives an eight-year forecast, including historical, contemporary, and potential market prospects, projecting the estimated progress of the market.

4. It aids informed decision-making by offering an exhaustive database of the pivotal market segments and sub-segments.

Contact Us:

John Watson
Head of Business Development
Reports and Data
40 Wall St. 28th floor New York City, NY 10005 United States
Direct Line: +1-212-710-1370
E-mail: sales@reportsanddata.com

About Us:

Reports and Data is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target and analyze consumer behavior shifts across demographics, across industries and help client's make a smarter business decision. We offer market intelligence studies ensuring relevant and fact-based research across a multiple industries including Healthcare, Technology, Chemicals, Power and Energy. We consistently update our research offerings to ensure our clients are aware about the latest trends existent in the market.

This release was published on openPR.