Search Engines Take Months to Rank Home Staging Websites
“Google’s share of the search engine market is currently about 80%, and this is because it produces search results that people trust the most. If people didn’t trust Google so much, everyone would switch to Yahoo, Bing or one of the other search engines available,” Gould explains. “From a business perspective, Google will only make money if the results it provides are relevant, so a lot of consideration is taken regarding what websites appear on the first pages of a search.”
Gould, also known as The Staging Diva, goes on to explain that Google uses a very complicated algorithm to determine the order in which its search results are displayed. She says that only Google knows the true formula, but most web authorities agree that the formula likely incorporates some specific factors, among them the number of people who visit the site, how long they spend there, the age of the site, and how many relevant sites link back to it.
“Once a home stager launches a new home staging website, chances are that Google will not rank it at all for 3 to 6 months,” says Gould. “Fortunately, Staging Diva Graduates are eligible to join the Staging Diva Directory of Home Stagers, which means their listings will be ranked within a matter of days. That’s because Google visits the Directory every week to index the fresh content. Directory members who have their own home staging websites will benefit from this as well because the high-ranking home staging directory will link back to their site and lead Google right to it.”
Gould, founder of the Staging Diva Training Program, built her first website in 1999 and has continued studying the Internet as it has evolved since then. Ninety percent of Gould’s home staging clients find her on the Internet, so she also spends a considerable amount of time and resources learning how search engines work.
Home stagers can request one-on-one advice from Gould on how to improve their Google rankings by scheduling a Website CheckUp on the Staging Diva site.
Debra Gould, The Staging Diva
Six Elements Inc.
About Staging Diva
The creator of the Staging Diva Home Staging Business Training Program, Debra Gould has staged millions of dollars worth of real estate, including seven of her own homes. She is the president of home staging firm SixElements.com and has trained over 4000 home stagers to start and grow their own businesses.
Debra has gained international recognition through features in major media in the US and Canada including: This Old House, HGTV, CNN Money, CBC National News, CBS Radio, Global TV, City TV, The Wall Street Journal, Women’s Day, Reader’s Digest and more.
Staging Diva/Six Elements
2255B Queen Street East, Suite #364
Toronto, Ontario M4L 3S8 Canada
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