Incentive Travel Council names Advocate of the Year

Industry group honors GROWMARK’s Dana Weaver for activism, educational activities

October 10, 2011 – Naperville, IL – The Incentive Travel Council (ITC) has named Dana Weaver, marketing services manager of GROWMARK, as its 2011 Advocate of the Year. GROWMARK is a regional agricultural cooperative based in Bloomington, Ill.

This marks the third Advocate of the Year Award presented by the ITC, which is a strategic industry group under the Incentive Marketing Association (IMA). It recognizes an individual, business, or organization that demonstrates outstanding leadership in enhancing, educating, and/or promoting incentive travel as a value driver for achieving organizational performance.

At the ITC awards ceremony, held Tues., Oct. 4, 2011 in conjunction with the Motivation Show, Jim Ruszala of Maritz Travel, who nominated Weaver, said, “Dana has become a significant asset to the Incentive Travel Council and the industry as a whole. From various speaking engagements, and panel discussions, to the sharing of best practices and further perspectives, Dana has been a true leader in helping our industry understand and further tap into the fuller potential value of incentive travel.”

ITC President Carol Wain said, “Our industry is indeed fortunate to have individuals like Dana Weaver, who, as an incentive travel adopter and buyer, has made a significant impact in clearly articulating the value that incentive travel provides both to the companies and the travelers alike.”

“I am honored to be recognized by the ITC,” Weaver said. “At our company, it’s a privilege to recognize our top achievers with rewards that are meaningful, motivational and memorable. I truly believe travel incentive programs provide the most trophy value for our participants.”

Weaver joins both Dahlton Bennington of the SFN Group and G.J. Hart of the Texas Roadhouse restaurant chain (who is now with California Pizza Kitchen), as Advocate of the Year winners. “Together, these individuals have and continue to help shed stronger light onto the significance of incentive travel, both at the organizational and participant level,” Wain said.

The Incentive Travel Council, a strategic industry group within the Incentive Marketing Association (IMA) (http://www.incentivemarketing.org), is dedicated to exploring, promoting and educating about how incentive travel strategies can best be designed and leveraged to help organizations achieve better business performance. More information is available at http://www.incentivetravelcouncil.org/.

About GROWMARK: GROWMARK is a regional agricultural cooperative based in Bloomington, Ill. GROWMARK is owned by local member cooperatives and provides those cooperatives and other customers with fuels, lubricants, plant nutrients, crop protection products, seed, structures, equipment, and grain marketing assistance. For more information, visit www.growmark.com.

The Incentive Travel Council, a strategic industry group within the Incentive Marketing Association (IMA) (http://www.incentivemarketing.org), is dedicated to exploring, promoting and educating about how incentive travel strategies can best be designed and leveraged to help organizations achieve better business performance. More information is available at http://www.incentivetravelcouncil.org/.

1601 North Bond Street, Suite 303
Naperville, IL 60563

This release was published on openPR.