Press release
Songwon appoints Joachim Bayer to a key global role in bringing new products and solutions to the market
Ulsan, Korea – October 6, 2011 – Effective immediately, Joachim Bayer has been appointed as the Director of Global Technical Service and New Product Commercialization. In this expanded global role, he will lead the service activities that Songwon offers to their customers in the antioxidants and light stabilizers market.To ensure seamless continuity and improved speed to market, Joachim and his team will lead the resulting new product introduction and commercialization process, working closely with the key regional customer support teams. Taking this one step further, he will be the process leader for key application projects and, in selected cases, will manage a project through to the initial product sales. Finally, Joachim will take responsibility for the translation and proliferation of opportunities together with the Songwon global sales community.
Dieter Morath, Songwon’s Executive Vice President of Sales, and Member of the Group Executive Committee, on announcing Joachim’s new role, said: “This is not only a very big role due to its global nature, but also because it holds the key to our future relationship with our customers; for this reason we have chosen the leader for this role carefully. We are delighted that Joachim has accepted this challenge and we look forward to seeing our global customers benefitting from his knowledge and experience. We will rely on him to select the most valuable opportunities and funnel them through the Songwon product and development process to deliver solutions that meet and exceed customers expectations.”
About Songwon Industrial Co., Ltd.
Songwon Industrial Co., Ltd. is a leading producer of Songnox® Antioxidants, Songnox® One Pack Systems, Songlight® Hindered Amine Light Stabilizers, Songsorb® Ultraviolet Light Absorbers, Songstab™ Acid Scavengers, Songstab™ PVC Stabilizers, Songcat™ Tin Intermediates, Songbrite™ Optical Brighteners, Songcizer™ Plasticizers for the plastics industry, as well as lubricants, surface coating agents, polyurethane, alkyl phenols, biphenol, flocculants and other chemicals. The Songwon Group of Companies includes Songwon Industrial Co., Ltd., Songwon International AG, Songwon International – Americas Inc., Songwon China Ltd., Songwon Trading (Shanghai) Ltd., SSBC Songwon Shanghai Brilliant Chemicals Ltd., Songwon International – India, and Songwon Japan KK.
Songnox, Songsorb and Songlight are registered trade marks of Songwon Industrial Co., Ltd.
Songcat, Songbrite, Songcizer and Songstab are trade marks of Songwon Industrial Co., Ltd.
Marketing Solutions
Kevin Noels
Box 6
2950 Kapellen
Belgium
E: knoels@marketingsolutions.be
T: +32 3 31 30 311
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