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RELAIS & CHATEAUX CONTINUES ITS DEVELOPMENT IN ASIA-PACIFIC

10-04-2011 07:13 PM CET | Tourism, Cars, Traffic

Press release from: Relais & Chateaux

RELAIS & CHATEAUX CONTINUES ITS DEVELOPMENT IN ASIA-PACIFIC

PARIS, September 30, 2011 -- Following the launch of the Relais & Châteaux website in Chinese - relaischateaux.cn - in May 2009, the Association continues its development in Asia-Pacific and presents its first Guide in Mandarin.

Twenty thousand copies of the 780,000 Guides printed annually will now be published in Chinese. They will be available in the properties in Asia-Pacific, at travel agents and partners of the edition. The Guide is currently available in English, French, German, Italian and Spanish in 60 countries.

Jaume Tàpies, Chairman of the Board of Relais & Châteaux, commented, “The Chinese market is a growth market undergoing massive changes. The taste for travelling and fine-dining is evolving. Asian travellers are looking for unique places where authenticity is essential and they do so not only in Shanghai or Beijing, but in all the cities throughout China.”

Relais & Châteaux is betting on the potential of the Chinese market. Among the 10 countries with the highest tourism spending, China moved to the third rank in 2010.

Moreover, national or “domestic” tourism is a major phenomenon in China. For this reason, the presence of Relais & Châteaux members in China is increasing. Relais & Châteaux now has 6 members in China and a total of 51 in Asia.

In addition, Relais & Châteaux will open a new sales office for the Asia-Pacific region in Singapore in October. This office will coordinate all the promotion activities in the region.

Meet our members in China:
http://www.relaischateaux.com/en/search-book/China/82/page1/

About Relais & Châteaux:
Relais & Châteaux is an exclusive collection of 500 of the finest charming hotels and gourmet restaurants in 60 countries. Established in France in 1954, the Association’s mission is to spread its unique "art de vivre" across the globe by selecting outstanding properties with a truly unique character. Relais & Châteaux is also a family of hoteliers and chefs from all over the world who share a passion for and a personal commitment to ensuring their guests are privy to moments of exceptional harmony and unforgettable celebrations of the senses. From the vineyards in the Napa Valley to the beaches in Bali, from the olive trees in Provence, to the lodges in South Africa, Relais & Châteaux offers the finest routes to discover each special place and country.

Robert Marston And Associates, Inc.
485 Madison Avenue
New York, NY 10022
Contact:
Helen Patrikis – hpatrikis@marstonpr.com
(212) 836-4201
Lori Gosset – lgosset@marstonpr.com
(212) 836-4213

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