Excellent Results for Polish B2C E-Commerce
In 2010, as many as 24 million people used the internet in Poland, which is more than half of the entire population. In line with this trend, Polish B2C E-Commerce has recorded double digit growth for years, which can be mostly attributed to auction websites such as Allegro.pl.
High market penetration in Poland
With its high market penetration, Poland is ahead of other Eastern European countries such as Slovenia and Czech Republic. Furthermore, in its “Poland B2C E-Commerce Report 2011” yStats.com shows that the Polish postal service dominates the market as a logistics service provider, with a market share of 80 %. In this context Polish online shops complain about exorbitant shipping costs, which is why many consumers choose to order goods from other countries.
Mobile internet use continues to remain below the EU average
In 2010, the most popular product categories were “clothing and sporting goods” and “household appliances” as well as “books”. The leading competitors include companies such as Allegro.pl, Neo24.pl, Electro.pl and Empik.com. However, the “Poland B2C E-Commerce Report 2011” by yStats.com shows that mobile internet use continues to remain clearly below the EU average. Only 3 % of the population used their mobile phones to access the internet in 2010.
yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg, Germany
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
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