Press release
CITY A.M. launches “The Forum” sponsored by CityJet
London, 22 September 2011: CITY A.M., London’s business newspaper, is launching a daily comments page, “The Forum”, to be sponsored by airline CityJet.“The Forum”, launching this week, will provide readers with a daily platform to discuss their views on economic policy, market growth and other business issues. Business leaders and politicians will contribute expert commentary daily and readers will be encouraged to share their own views via email, the City A.M. website and Twitter. Select comments may be printed in the next Forum, bridging the debate across print and online editorial.
CityJet is the sole sponsor of The Forum until January 2012, in a deal negotiated by its agency the7Stars.
Harry Owen, commercial director at City A.M. said: "CITY A.M. provides a
strong platform for CityJet to reach its target audience, which in this
instance, through owning the debate generated around The Forum, is brand
positioning within new high quality, engaging editorial"
Tom Haskell, communication strategy planner at the7stars said: “CityJet is committed to providing the best and most relevant customer service for its flyers. This can only be delivered through maintaining an open dialogue with all its customers, something CityJet has always prided itself on. The Forum will enable CityJet to talk to, and gauge the views of, London-based business flyers on a daily basis and delivers that spirit of open discussion.”
-ENDS-
For more information:
Georgina Lipscomb/ Luci Herring
Propeller
Georgina.lipscomb@propellergroup.com
0203 301 5343/ 5342
Notes to editors:
CITY A.M. is currently distributed at 2,100 points in London and the Home Counties from 6am, Monday to Friday, at key commuter points and corporate offices.
Aimed exclusively at London's financial and business areas, CITY A.M. attracts a unique audience with 95% of all readers in full-time work earning an average salary of £55,000 (YouGov June 09).
The paper’s positioning - ‘Business with Personality’ - combines the latest business news and analysis with leisure, lifestyle and sports editorial.
Flitcroft House, 114 Charing Cross Road, London, WC2H 0JR
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