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SponsorPay And zanox Deepen Their Relationship For International Social Performance Advertising With First-Class Traffic Quality

09-23-2011 08:38 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: SponsorPay GmbH

BERLIN, Germany (September 22, 2011) – SponsorPay, Europe’s leading social performance advertising platform, and zanox, the leading performance advertising network in Europe, are strengthening their successful cooperation towards international expansion and mobile platforms.

As one of the early providers of performance campaigns in online games and social media, SponsorPay has cooperated with zanox since inception in 2009. The company offers advertisers a platform to present their brand and products to social media users worldwide and has a solid foothold in a dynamic and fast-paced market. SponsorPay’s innovative ad-funded payment solution gives online users access to virtual currency or premium features through participation in targeted advertising offers. The advertiser ‘sponsors’ in-game progress of players and benefits from unique brand exposure as well as the building of positive brand sentiment.
“Our advertisers see significantly higher conversion compared to other channels due to the engaging nature of the entertainment environment and positive spillover effects on their brand,” explained Per Meurling, Director Advertiser Operations at SponsorPay.

SponsorPay not only delivers a high number of transactions but has also optimized the quality of its traffic by developing its platform based on past experiences. “Because of the extraordinary high volumes of the channel, we had to learn a few early lessons about ensuring the best traffic quality in a consistent fashion,“ reflected Meurling. “We have since successfully translated our experiences into better features and best-in-class customer service. Traffic quality is now our strongest asset.”
Besides a high degree of transparency, the advertising platform also provides efficient fraud prevention. To this end, the methods deployed include device fingerprints, user checks and encrypted check signatures. In addition, individual targeting options have also been added very recently.
“Their international focus, high quality consciousness, very professional account management and long-term vision – hard to find in this fast-paced market – make SponsorPay an important partner for us,” said Christian Kleinsorge, Chief Sales Officer at zanox.

SponsorPay’s wide portfolio of products lets zanox advertisers achieve diverse goals with campaign formats such as cost-per-lead, cost-per-sale, cost-per-click, cost-per-view and cost-per-install:
- Shopping: E-commerce and couponing providers acquire new customers and boost their sales.
- Surveys: Companies gain easy access to a large number of participants for market research and develop specific panels for different products/services.
- Trials: Online entertainment services like video, games and software download providers run trial campaigns amongst an entertainment-savvy target audience.
- Engagement: Big brands reach customers directly, spread their message virally among highly engaged users of social networks and also benefit from positive branding.

The close cooperation between SponsorPay and zanox over the past few years has catapulted the steady growth. The publisher is active in, among others, Germany, France, Italy, Spain, the Netherlands and Scandinavia and continues to register steady growth. Both companies place emphasis on ensuring transparency and providing excellent service.

“We’re glad zanox shares our philosophy regarding building long-term relationships. Clear and constant communication with advertisers helps us manage expectations, monitor campaigns and deliver on our promises. Consequently, our clients not only meet but also frequently exceed their objectives,” observed Meurling.

SponsorPay and zanox, through these combined efforts, have rapidly established virtual currency sponsorship as one of the most efficient and effective performance marketing channels. Their foray into mobile markets promises new opportunities for advertisers to take advantage of innovative cross-platform strategies.

About SponsorPay
SponsorPay is the leading global cross-platform advertising solution for the monetization of premium content or virtual currency on social networks, virtual worlds, mobile apps as well as online games and services.

The company’s innovative product suite creates value for different entities, enabling
• advertisers to acquire new customers and grow sales via performance marketing,
• media agencies and consumer brands to effectively interact with their desired audience, enhance brand recognition and measure the impact of their engagement campaigns,
• developers/publishers of mobile, social and online games or services to monetize non-paying users and increase overall ARPU, and
• users to earn virtual currency or access to premium content through participation in targeted advertising offers.

SponsorPay partners with leading publishers Ubisoft, Bigpoint, Gameforge and NHN as well as developers Gameview Studios (DeNa), Creative Mobile and Playdom (Disney) on platforms such as Facebook, iOS and Android. The company runs successful campaigns for renowned advertisers including Vodafone, Coca-Cola and Nike.

A commitment to a localized, high-quality user experience has allowed SponsorPay to reach over 120 million customers across more than 100 countries. Investors include Team Europe, Hasso Plattner Ventures, Kite Ventures and Nokia Growth Partners. The company is headquartered in Berlin with offices in San Francisco, London, Paris and Tokyo.

About zanox
zanox is the leading performance advertising network in Europe. With over 650 employees across the globe, the zanox Group - comprising the companies, zanox, Affiliate Window,, M4N and eprofessional - supports companies from all industries and of all sizes in the effective marketing of products and services on the internet. With zanox's transaction-linked business model, advertisers only pay for the measurable success of their online advertising activities. Over 3800 advertisers bank on the zanox global publisher network; additional monetisation power is provided by 'zanox Web Services' and the 'zanox Application Store' internet and mobile applications. zanox stands for customer service with industry expertise, the highest standards of technology and security, as well as the swift and transparent payment of its partners. The zanox Group has its headquarters in Berlin and has branches in Germany, England, France, Spain, Italy, Sweden, Switzerland, the Netherlands, Poland, Turkey, the USA and China.

Further information can be found under:
zanox Homepage:
zanox Blog Portal:
zanox Wiki: AG is owned by Axel Springer AG, with a shareholding of 52.5%, and by the Swiss PubliGroupe AG with 47.5%.

Projjol Banerjea
SponsorPay GmbH
Ackerstr. 14/15
10115 Berlin Germany
+49 30 20 21 56 62 2

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