Press release
SponsorPay Introduces Industry-Leading mCPA Solution for Mobile App Monetization, Hires Tehyon Kim as VP of Developer Relations
“Since the inception of our mobile business, we’ve been focused on diversifying our ad inventory according to our core competencies so as to not be solely dependent on cost-per-install (CPI) campaigns. Our unique mCPA technology ‘mobile-izes’ our vast global inventory and enables our developer partners to significantly improve monetization in games across iOS, Android and Windows Phone platforms,” said Janis Zech, CRO and co-founder at SponsorPay.
SponsorPay’s mCPA product has been built in-house to capitalize on the company’s established strengths – unmatched international coverage with offices in three continents and strong local ad-sourcing relationships. It includes mobile-optimized offers from the company’s extensive global CPA inventory as well as innovative cross-platform ads and special mobile-only offers. Importantly, the solution equips the company with exclusive offer inventory unavailable to other players in the market.
SponsorPay’s turnkey mobile platform includes the following products:
1. mobile video ads that are ideal to monetize ‘top of the funnel’ users,
2. CPI and engagement (CPE) campaigns that boost app discoverability for Android developers, and
3. mCPA offers optimized for mobile interfaces that deliver the highest payouts by letting users participate in interactive advertising such as surveys and trials from renowned brands.
“SponsorPay’s broad offer selection has had a substantial impact on our revenues. We’re very happy to partner with them on innovative formats,” commented Alexandre Sanmartin, Advertising Sales Manager at yuilop, a free SMS and real-time communication application.
Furthermore, Tehyon Kim joins SponsorPay as VP of Developer Relations to accelerate the company’s mobile platform’s growth. Kim comes to SponsorPay with an impressive track record; most recently, he was Director of Publishing Sales at Tapjoy.
“Tae is impressively results-driven and committed, which makes him the perfect fit for us. His vast network, understanding of developers’ needs and knowledge of the mobile and games industries will further accelerate our growth,” said Andreas Bodczek, CEO and co-founder at SponsorPay.
SponsorPay is the European market leader in the field of virtual currency monetization for online games, social apps, virtual worlds and social networks. The company’s innovative ad-funded payment solution gives online users access to virtual currency or premium features through participation in targeted advertising offers.
SponsorPay works with thousands of partners including leading publishers Disney (Playdom), Ubisoft, Bigpoint, 6waves, Perfect World and IMVU on platforms such as Facebook, MySpace, Netlog and VZnet, as well as renowned advertisers such as Procter & Gamble, Vodafone, Skype, Starbucks and Adobe.
The company’s commitment to a localized, high-quality user experience has enabled it to expand its reach to over 120 million customers across more than 100 countries.
SponsorPay is headquartered in Berlin with offices in San Francisco, Paris and London.
Projjol Banerjea
SponsorPay GmbH
Ackerstr. 14/15
10115 Berlin Germany
+49 30 20 21 56 62 2
press@sponsorpay.com
www.sponsorpay.com/press
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