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Shopify Plus Experts Select BPA Platform for eCommerce Integration and Automation Projects

02-06-2020 10:31 AM CET | IT, New Media & Software

Press release from: Codeless Platforms

Codeless Platforms today revealed that Swanky, one of the first three agencies in Europe to be awarded the title of Shopify Plus Experts, has achieved significant success integrating Shopify Plus stores with ERP, inventory and fulfilment systems following a partnership deal with Codeless Platforms and using BPA Platform for its eCommerce projects.

"At the moment, it really is a race to invest. The pace that eCommerce is growing, and the pace that data handling, segmentation and all the marketing tools and systems are evolving means that if you are not absolutely at the forefront of it, then you're probably falling behind in comparison to others," said Dan McIvor, Director at Swanky. "As an agency, our constant challenge is to be thought leaders; to be innovating, to be selecting and finding the right platforms and partners, and helping merchants invest their money in the best possible people and tools."

Having trialled and used other integration software within the market, which didn't live up to expectations, Swanky started using Codeless Platforms' BPA Platform, especially the dedicated Shopify Plus connector, and immediately signed a partnership deal.

"Data integrity is absolutely crucial and therefore we want to work with partners who understand that and are going to handle the data consistently. This is one of the reasons why we signed a partnership deal with Codeless Platforms," explained McIvor. "I think that the attraction with Codeless Platforms is that its BPA Platform is not just brute-forcing problem-solving. It is specifically created to be flexible and to be rapidly developed, iterated on and deployed, in any situation."

The most common connectors that Swanky now implements for its Shopify Plus merchants are those dedicated to ERP, inventory and fulfilment systems. BPA Platform provides simple integration between Shopify Plus and these systems and can also automate many of the business processes required, such as the downloading of sales orders, uploading of product information, pricing and stock levels, as well as fraud risk assessment.

"Having Codeless Platforms as a partner allows us to very confidently recommend it for integration and automation projects. It frees us up to do the things that we are really good at, which is working on the commercial design, development, optimisation, marketing and so on," said McIvor. "Organisations are now realising that their data needs to be mobile and accessible, and they need to be able to move it between systems in a really clean way, not hacking things together. Having a dedicated integration platform at our disposal enables us to connect these systems in a really robust, managed way."

Swanky can easily demonstrate the cost savings and benefits to Shopify Plus merchants by automating manual processes. However, it's the automation and movement of useful, insightful data that can lead to bigger and better opportunities.

"A prime example of this is a project we worked on for a branded shoe retailer. The company had an annual turnover of ?3-4 million sales from online activities. However, it didn't have a worthwhile loyalty scheme and didn't include any marketing materials in customers' packages," said McIvor. "We identified that if we captured customer preferences and affinities from the website, such as particular brands and sizes, time of purchase etc., and then automatically pushed that data into the ERP system, we could predict sales trends and build meaningful projections. More importantly, we could create print material inserts for customer specific offers and invitations to take part in a loyalty scheme. By doing this we increased repeat custom by somewhere in the region of 25%. The value of that to a business with over three million customers is really substantial."

Codeless Platforms
Suite 2 Bourne Gate
25 Bourne Valley Road
BH12 1DY

Stuart Tarrant - Head of Communications

About Codeless Platforms
Founded in 1999, Codeless Platforms is at the forefront of rapid application development and business process automation. We have a proven track record of developing and delivering agile, flexible and robust next generation software solutions, empowering businesses to get the most from their data as well as the ability to respond to the rapidly changing business demands of today. Our knowledge of the marketplace and channel has grown in line with this development and established us as a highly experienced and reputable software company, working with partners and software vendors (Access, Infor, Microsoft, Sage and SAP) alike, who have the confidence to invest in Codeless Platforms. With over 450 global partners, more than 7500 customers use Codeless Platforms' software solutions, ranging from diverse global organisations to the small local enterprise. The company is headquartered in Poole, UK, with representative offices throughout the world. Learn more at

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