Press release
Leading Real Estate Companies of the World® Partners with Certified Home Marketing Specialist
– Alliance brings member brokerages access to specialized home staging course. –CHICAGO (9/15/11) – Leading Real Estate Companies of the World® (LeadingRE) has joined forces with Martha Webb to bring her Certified Home Marketing Specialist course to its network of 550 firms with 140,000 sales associates. The course is offered through LeadingRE’s exclusive learning management platform, Institute 2.0, with special pricing available for members.
The Certified Home Marketing Specialist (CHMS) course helps real estate sales associates create a staging and marketing strategy for home sellers, focusing on the best utilization of resources to strategically position a property. CHMS was created by Martha Webb, author and producer of Dress Your House for Success.
“In today’s market positioning a home properly is more important than ever.
Savvy agents understand the importance of the role they play in this process, and CHMS is the best course we’ve seen in providing specific, actionable direction to help agents set themselves and their listings apart,” notes LeadingRE Chief Learning Officer Mike Staver.
The online course features an array of educational tools: video instruction, course guide, statistics and scripts to address sensitive, quizzes and reviews, exercises, checklists and more.
“I am delighted to bring the CHMS course to the agents affiliated with Leading Real Estate Companies of the World®. The network’s focus on providing its members meaningful quality education creates an ideal environment for offering this timely course,” notes Webb.
To learn more about the Certified Home Marketing Specialist, visit www.MarthaWebb.com.
To learn more about Leading Real Estate Companies of the World®, visit www.LeadingRE.com.
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About Leading Real Estate Companies of the World®
Leading Real Estate Companies of the World® (www.LeadingRE.com) is the largest network of top independent local and regional brand-name brokerage firms in the residential sector of real estate. The 550 firms affiliated with Leading Real Estate Companies of the World® are represented by 4,600 offices and 140,000 associates in more than 30 countries worldwide. The organization's leadership is demonstrated by the fact that its affiliates comprise 15 of the top 25 real estate companies in the country. Collectively, LeadingRE affiliates produced nearly 800,000 home sales valued at $225 billion in the U.S. in 2010. In addition, LeadingRE locally-branded affiliates hold the Number One position in sales in 40% of the top 96 markets in the U.S., more than any national franchise organizations. For complete information on LeadingRE statistics, visit www.stats.LeadingRE.com.
About Certified Home Marketing Specialist
The Certified Home Marketing Specialist (CHMS) (www.marthawebb) course was developed to help real estate professionals design selling strategies that incorporate an emotional appeal to buyers, focusing sellers on low-cost, high impact property preparation activities. The course also includes application of staging concepts to property descriptions and photography to enhance Internet marketing. Since 2001, nearly 10,000 real estate professionals internationally have earned the designation. The online version, introduced in 2010, incorporates video instruction, slides, quizzes, and virtual field trips.
Leading Real Estate Companies of the World®
161 N. Clark St., Ste. 1250
Chicago, IL 60601
Contact: Kimberly Ecker / Leading Real Estate Companies of the World® / 312.424.0400 x158 / kecker@LeadingRE.com
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