Global ABM Market is expected to grow at a CAGR of 13.15% during the forecast period from 2019-2025

As per the report published by Fior Markets, The global ABM market is expected to grow from USD 551.34 million in 2017 to USD 1,548.81 million by 2025 at a CAGR of 13.15% during the forecast period from 2018-2025North America region dominated the global ABM market due to adoption of cloud based application, high penetration of ABM, and technological advancements.

Global ABMMarket byGlobal ABM Market by Account Type (One-To-One, One-To-Limited, One-To-Many), Component (Tools, Services), Deployment Model (On-Premises, Cloud), Organization Size, Industry Vertical, Region and Global Forecast 2018-2025

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Prominent companies in the industry include Demandbase, InsideView, Madison Logic, Marketo, Radius Intelligence, TechTarget, 6Sense, Act-On Software, AdDaptive Intelligence, Evergage, HubSpot, Integrate, Iterable, Albacross, Celsius GKK International, Drift, Engagio, Jabmo, Kwanzoo, Lattice Engines, Uberflip, and Vendemore are offering greater opportunities and major players are continuously focused on new product developments and venture capital investments to obtain market share.For instance, in 2017, ITSMA partnered with Demandbase to provide advance account-based marketing. This partnership enables marketers to understand, implement as well as provide benefit of ABM.

Account type segment covers one-to-one, one-to-limited, and one-to-many. One-to-one segment held highest market share of 37.15% in 2017 due to increasing need to focus on larger accounts and target individuals by organizations and achieve strategic customer engagement.Component segment includes tools and services. The services segment further includes managed services and professional services. The services segment valued around USD 304.73 million in 2017. These services enables to analyse customer behavior for content for marketing and sales, targeted advertising, and social selling. Deployment model segment is divided into on-premises and cloud. Cloud segment is anticipated to grow with highest growth rate of 57.14% over the forecast period. Here, contributing factors are high scalability, high speed, increasing number of cloud based applications, and improved IT security. Organization size segment covers large enterprises and small and medium enterprises (SMEs). Large enterprises segment dominated the global ABM market with USD 288.68 million in 2017. The larger sales and marketing teams towards a target as well as ability to handle larger accounts has increased the market share large enterprises segment in the global market. Industry vertical is segmented into BFSI, retail and ecommerce, government, healthcare and life sciences, telecommunication and IT, automotive and manufacturing, and others. Telecommunication and IT segment is anticipated to grow with highest CAGR 15.29% during the forecast period owing to expanding subscribers globally is generating large volumes of data and implementation of ABM enables customers to have IT-enabled solutions and services.

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Need for recognising the right audience and growing social media and social advertisingare the key driving factors for the ABM market. In addition, better IT-enabled solutions and services will lead the growth of ABM market in couple of years. However, substantial investment, erroneousness data sets, and lack of awareness may limit the growth of market. Furthermore, adoption of cloud-based solutions and rising influence of AI and big data analytics on ABM is expected to boost the ABM market over the forecast period.

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