Press release
MRP Prelytix Launches Revolutionary ABM Waterfall Visualization
PHILADELPHIA, May 6, 2019/ PRNewswire/ – MRP, the only enterprise-class predictive ABM platform, today announced the launch of its’ Program Waterfall functionality within its award-winning predictive analytics and account-based marketing platform. This latest update to the MRP Prelytix platform, powered by Kx, the world’s fastest time-series database, gives subscribers the ability to view their accounts in the context of the SiriusDecisions Demand Waterfall® qualification stages. Since its debut, the SiriusDecisions Demand Waterfall has been adopted in countless B2B organizations, as the standard for measuring and optimizing demand creation efforts.
This release enables clients to build their custom waterfall, inclusive of all account level data (1st, 2nd, and 3rd party), easily identify bottlenecks by segment and stage, and optimize how segments convert into revenue. “Best-in-class sales and marketing builds and optimizes aligned demand management processes to increase marketing’s contribution to pipeline and growth. Supporting both functions in their efforts by focusing on buying groups, their needs, and solution match, the SiriusDecisions Demand Waterfall® comes together seamlessly across both sales and marketing and all the way to product management, a true one shared concept,” said Jen Horton, VP and Group Director, Demand Generation at SiriusDecisions.
In conjunction with attribution capabilities existing in the platform, account-based marketers now can measure and optimize funnel velocity, orchestrate activities by stage, and finally get a complete aggregate view of marketing’s impact using the agreed upon measurements their sales counterparts already use.
“Marketers have to deal with the reality of marketing data dispersed across multiple single point solutions,” said MRP President and CEO Kevin Cunningham. “MRP Prelytix is the only predictive ABM platform to take first party data from across the organization, combine it with third party intelligence, all at the account level, and give marketers the power to measure, visualize, and activate targeted multi-channel marketing programs.”
MRP customers will automatically be upgraded to MRP Prelytix Program Waterfall. Learn more about MRP Prelytix by scheduling a demo, or see the demo live at this year’s SiriusDecisions Summit May 6-8 in Austin, Texas, USA.
About MRP
For enterprise organizations that serve multiple geographies, lines of business or industries, MRP Prelytix is the only ABM platform designed to give you control of your data, visibility into your target market and scale in the delivery of the highest impact engagement strategy. Leading B2B sales and marketing organizations choose MRP for our ability to deliver and measure revenue impact across a half-dozen online and offline channels, our global workforce with expertise across 100 countries and 20 languages and our ability to simplify connections between insight and action using the industry’s first application of real-time AI and Machine Learning. Powered by Kx, Prelytix sits on top of the fastest streaming analytics database in the world.
For more information visit: www.mrpfd.com
About Kx
Kx is a division of FD, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions. Kx technology, incorporating the kdb+ times series database, is a leader in high-performance, in-memory computing, streaming analytics and operational intelligence. Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, including sales and marketing as evidenced by MRP’s predictive analytics model. For more information about Kx please visit www.kx.com. For general inquiries, write to info@kx.com.
Kx and MRP are subsidiaries of First Derivatives plc (FD), a global supplier of software and consulting services. The Group operates from 14 offices across Europe, North America and Asia Pacific, including its headquarters in Newry, and employs more than 2,600 people worldwide.
1818 Market Street, 37th Floor, Philadelphia, PA 19103
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release MRP Prelytix Launches Revolutionary ABM Waterfall Visualization here
News-ID: 1730267 • Views: 817
More Releases for Prelytix
Account-Based Analytics Software Market Trends | Recent Developments and Technol …
New Jersey, USA,- The Global Account-Based Analytics Software Market Report gives a comprehensive overview of the sector, including qualitative and quantitative data. It gives a broad overview of the global Account-Based Analytics Software market and forecasts for major segments. It also contains market size and forecast estimates for main regions, such as North America, Europe, Asia-Pacific, and the Rest of the World, for the forecast period.
This Report explains the key…
Account-Based Analytics Software Market Trends, Growth, Analysis, Size and Forec …
Account-based analysis software provides account-based result metrics, such as the percentage of target accounts reached or mapping between accounts, to analyze the effectiveness of your account-based marketing (ABM) strategy. The ABM strategy is useful for your business, as it allows your marketing team to spend the most resources on potential customers who are likely to convert. Marketing teams can use account-based analytics to analyze the effectiveness of their ABM strategies…
Global Steel Plate Lifting Clamp Market: Size,Share,Analysis,Regional Outlook an …
Global Info Research offers a latest published report on Steel Plate Lifting Clamp Market Analysis and Forecast 2019-2025 delivering key insights and providing a competitive advantage to clients through a detailed report. This report focuses on the key global Steel Plate Lifting Clamp players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
Click to view the full report…