SME Insurance Market - Rapid Growth at Deep Value Price | Key Players: Zurich, Hiscox, Allianz, Direct Line

UK SME Insurance: Competitor Dynamics 2018 is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The study provides information on market trends and development, drivers, capacities, technologies, and on the changing investment structure of the UK SME Insurance: Competitor Dynamics 2018 Market. Some of the key players profiled in the study are AXA, Aviva, Allianz, Direct Line, Zurich, Hiscox, RSA, NFU Mutual, Lloyds, LV=, AA, Ageas, AIG, ACE, Barclays, Bupa.

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Summary
This report looks at which insurers lead the way in the SME segment and how they are developing their propositions. It also highlights how competitor positions vary between micro, small, and medium enterprises. It examines which insurers are winning over brokers and which companies SMEs are placing their business with.
AXA and Aviva dominate the UK SME insurance space across all of the 10 non-vehicle-based commercial products listed in our 2018 UK SME Insurance Survey. However, the pair have slipped within the six motor lines, with Admiral and AA in particular establishing a strong presence at the top of these markets. Meanwhile Allianz recorded a strong performance in the liabilities lines but little impact in the vehicle-based lines. Hiscox and Zurich are liability specialists, although they have both seen their shares decline since 2017. Within the motor lines there is a clear trend of popular personal lines insurers also enjoying success in the SME market.
This shows that established relationships are essential and easily transferred from personal to commercial lines.

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Reasons to buy
- Ensure you remain competitive as new innovations and insurance models begin to enter the market.
- Benchmark yourself against the rest of the market.
- Adapt your distribution strategy to ensure it is efficient and still meets customer purchasing behavior.

Scope
- AXA's domination has declined slightly in terms of individual lines, but it still heads seven products.
- AXA's position in the overall market is not replicated in brokers' preference for business placement, where Allianz and Aviva continue to top packaged and non-packaged respectively.
- Third-placed Allianz remains over 5 percentage points behind Aviva, which highlights that the top two are still way ahead of other brands despite their declines. But this is offset by Allianz underwriting the products of Barclays, which is the fourth-largest player.

Companies Mentioned in the Report
AXA
Aviva
Allianz
Direct Line
Zurich
Hiscox
RSA
NFU Mutual
Lloyds
LV=
AA
Ageas
AIG
ACE
Barclays
Bupa

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Table of Contents
1. EXECUTIVE SUMMARY 2
1.1. AXA and Aviva continue to lead the market 2
1.2. Key findings 2
1.3. Critical success factors 2
2. THE SHAPE OF THE SME MARKET 8
2.1. Introduction 8
2.2. The big three continue to lead the way for packaged broker insurance 8
2.3. Aviva leads non-packaged as the top two pull away 10
3. PRODUCT POSITIONING 12
3.1. AXA remains the leading insurer, but competitors have closed the gap 12
3.2. AXA's decline saw Aviva challenge for top spot despite its static share 13
3.3. Barclays leads the bancassurance re-emergence 14
3.4. AXA and Aviva are consistent throughout all 16 lines 15
3.5. Hiscox remains a specialist liabilities insurer 16
3.6. Admiral and Direct Line are strong in motor 16
4. TOP FIVE INSURERS BY PRODUCT LINES 18
4.1. Top five players for business interruption insurance 18
4.2. Top five players in directors and officers insurance 19
4.3. Top five players in employers' liability insurance 20
4.4. Top five players for key man insurance 21
4.5. Top five players for personal accident and

....Continued

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