openPR Logo
Press release Plans Massive SME Awareness Campaign

07-16-2010 10:22 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: IndiaMART InterMESH Ltd.

To be launched in 2-3 weeks, campaign's theme centers on boosting awareness amongst SMEs on the need to go online
- Educate buyers & suppliers on how they can leverage Internet for 24X7 global presence, cost-effective marketing & B2B matchmaking
- Highlight catalyzing role of B2B e-marketplaces like in growth of SMEs
- Nation-wide drive to be launched across newspapers, magazines, online, radio, electronic & outdoor media

New Delhi, 16th July 2010: Most common yet major challenge suppliers and buyers face today is locating the right partner for business. In an attempt to assist these entrepreneurs to easily explore new markets and find the relevant business associates, is planning to start a massive nation-wide awareness campaign in next two-three weeks. The six-month long brand campaign, to be launched across newspapers, magazines, online, radio, electronic and outdoor media, would lay thrust on synergising business opportunities 'online' for both suppliers and buyers across the globe. In addition, it would boost awareness on the cost-effective marketing possibilities available on the platform which could be leveraged by the Small and Medium Enterprises (SMEs) to a great extent at anytime and from anywhere.

Drawing attention to the fast-changing nature of conducting businesses, Mr. Dinesh Agarwal, Founder and CEO,, said, "Internet has completely changed the dynamics of businesses across the globe. In fact, having web presence has become a prerequisite for any company's existence. With over 20 million SMEs in India alone, we, at, see huge potential in integrating the SMEs with Internet for better business possibilities and are determined to bring them on the global map. Our new campaign would reinforce this commitment and take it to a next level with a focused approach in a big way."

Internet is more than just a word today. It is not only credited with providing 24X7 presence to companies through minimal investment of cost and time, but also breaks the geographical barriers. Taking cue from this, the new brand campaign from would emphasize on how SMEs and MSMEs can benefit tremendously through B2B marketplaces on Internet. The aim would be to help them tap unexplored markets, capitalize B2B matchmaking opportunities through cost-effective online marketing.

Underlining the role of such an intensive campaign to be undertaken by the company, Mr. Arun Tyagi, General Manager – Marketing,, shared, "Today, SMEs are largely aware about Internet. However, they lack knowledge to leverage the same and in particular online B2B marketplaces for their business growth. This is what drives our marketing strategy and therefore the campaign's focus on market development through awareness and education about online B2B marketplaces amongst SMEs. Our idea is to highlight how easy it is to find variety of buyers and suppliers online from your personal computer. This is evident with the fact that some SMEs are already online and reaping the benefits. At itself, we enjoy support and trust of more than 9 lakh registered suppliers and over 30 lakh unique business visitors every month. Hence, as a market leader, we are proud to take the first step in overall market development for online B2B marketplaces in India."

The roaring success of the campaign undertaken last year proved to be a move in the right direction. It led to sizable increase in the number of registration with A first of its kind branding experiment, the campaign saw's fixed presence on all the pages of and Moreover, the campaign was aired across 12 stations of Radio Mirchi including Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad, among others. Besides, apart from front page ads in prominent newspapers such as Economic Times and Times of India, the campaign was run on Google, Yahoo, Rediff, Moneycontrol, and more than 1000 other top websites through various ad networks. This year too, the nation-wide awareness drive will follow on the footprints of the previous campaign while also tapping the electronic medium. is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.

Founded in 1996, the company has a pan-India presence in over 100 cities. With over 1500 employees located across 39 offices in the country, offers an extensive range of value-added products and services to its 900,000 registered members and nearly 5 million global buyers across various industries and verticals. has won numerous awards over the years and has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc for its pioneering role in promoting SME business in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit:

B-6, Sector-8

Media Contacts

Pawandeep Kaur
Manager – PR
T: +91-120-3911000
F: +91-120-2424943

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Plans Massive SME Awareness Campaign here

News-ID: 138643 • Views: 1666

More Releases from IndiaMART InterMESH Ltd.

Two-third SMEs expect business conditions to improve in the next quarter: IndiaM …
Two-third SMEs expect business conditions to improve in the next quarter: IndiaMART SME Sentiment Survey 2014 - IndiaMART launches SME Sentiment Survey 2014 - Reveals high optimism amongst SMEs for the coming quarter and financial year - Analyses other trends amongst SMEs such as exports, challenges and growth in 2013-14 New Delhi, May 20, 2014: Despite the present gloom in the economy, SMEs remain optimistic of the FY 2014-15 and expect high
IndiaMART Buy Leads Nominated for 4th India Digital Awards
- Buy Lead product nominated in the 4th India Digital Awards - Nominated for introducing Buy Leads led mobile site - Facilitates SMEs with networking opportunities while on the move New Delhi, February 06, 2014: After making headlines for bagging the coveted Manthan Award recently, IndiaMART Buy Leads yet again proved to be best amongst the rest as it emerged as one of the finalists in the 4th India Digital Awards. It grabbed
IndiaMART Buy Leads Declared Undisputed Leader of Innovation in Online Space at …
- IndiaMART Buy Leads wins Manthan Award under E-Business & Financial Inclusion Category - Strengthens belief in the creation of buyers marketplace - Over 1 lakh Buy Leads generated in a month New Delhi, January 03, 2014: An evening of felicitation unfolded recently in New Delhi amongst a group of innovative and brilliant entrepreneurs. Taking center stage in E-Business & Financial Inclusion Category, IndiaMART Buy Leads beat eight other finalists to emerge as
SMEs from North, East & West Felicitated at Regional Awards Ceremony of IndiaMAR …
- Regional Awards Ceremony held in Mumbai & Delhi; Bengaluru to host the next - Winners felicitated from Western, Eastern and Northern regions in 14 categories each - Over 1 lakh nominations received from across the country New Delhi, December 13, 2013: The passion and the stature of the biggest SME Awards - ET NOW-IndiaMART Leaders of Tomorrow touched a new high with the launch of Regional Awards Ceremony in the 4th edition.

All 5 Releases