Press release
Internet Advertisement Market May See New Emerging Trends | Facebook, LinkedIn, Twitter
Internet Advertisement Market
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Report Description
Market Overview: Internet advertising is an online platform for advertisers to promote and market their products and services. Numerous companies, today, channel their market strategies onto mediums of internet advertising. The ability of Internet advertising to provide an advertiser with greater return on investment is encouraging the advertisers to invest in it. Some of the key players profiled in the study are Facebook (United States), Google (United States), LinkedIn (United States), Microsoft (United States), One by AOL (United States), Twitter (United States), Yahoo (United States), Adobe Systems (United States), Amobee (United States), AppNexus (United States), Baidu (China), Chartboost (United States), Criteo (France), IAC (United States), InMobi (India), Matomy Media (Israel), Millennial Media (United States), Mobile Network Group (France), News Corp (United States) and Oracle (United States).
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Market Trend
Search engine advertising and pay per click marketing are the fastest evolving advertising concepts
Increased use of social media for advertisement
Market Drivers
Rising internet penetration across the globe
Increasing adoption of smart mobile devices
Increasing disposable income and widespread adoption of broadband in emerging economies
Surging mobile internet activity, increasing attractiveness and fame of mobile devices
Challenges
Stringent web policies and plagiarism, along with a large internet presence of ad-blocker software
Intense competition and varying consumer interests
Opportunities
The growth of online advertising in future would be the emergence of SAAS based solutions.
The following are the major objectives of the study
o To define, describe, and forecast the Global Internet Advertisement market on the basis of product [Banner ads, Digital video ads, Search ads and Mobile ads], application [Automobile, Telecom, Electronics, Financial services, Travel, Media and entertainment, Retail and Healthcare], key regions and end user
o To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
o To strategically analyse the micro-markets and important business segments with respect to individual growth drivers, market trends and potential, and historical contributions to the total market
o Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
o To provide market size for various segments of the Internet Advertisement market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
o To strategically profile the key players and analyzing their market shares and core competencies in the Internet Advertisement industry
o To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
While framing the research framework, major and emerging players operating in the Internet Advertisement market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.
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Table of Contents
1 Market Overview
1.1 Internet Advertisement Introduction
1.2 Market Analysis by Type
1.3 Market Analysis by Applications
1.4 Market Analysis by Regions
1.5 Market Dynamics
2 Manufacturers Profiles
2.1.1 Business Overview
2.1.2 Internet Advertisement Type and Applications
2.1.3 Internet Advertisement Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
3 Global Internet Advertisement Market Competition, by Manufacturer
3.1 Global Internet Advertisement Sales and Market Share by Manufacturer (2016-2017)
3.2 Global Internet Advertisement Revenue and Market Share by Manufacturer (2016-2017)
3.3 Global Internet Advertisement Price by Manufacturer (2016-2017)
3.4 Market Concentration Rate
3.5 Market Competition Trend
....Continued
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Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
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About Author:
HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the "Accurate Forecast" in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their "Goals & Objectives".
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