Feminine Hygiene Products Market Growth Statistics and Key Players Insights Ontex, Kao, Essity Aktiebolag, Unicharm

Feminine hygiene products such as sanitary napkins, menstrual cups, and tampons are the necessities of a girl or woman of menstruating age. These products help females in the proper management of periods, thereby helping them avoid contracting infections caused due to improper practices during periods. The prices of sanitary products are significantly high in a few countries, which has led to its limited sales. For example, a survey of almost 200 poor women living in the St. Louis area revealed that nearly two out of three could not afford feminine hygiene products at least once in 2018.

According to new market research titled 'Feminine Hygiene Products Market to 2027 - Global Analysis and Forecasts by Product, Distribution Channel, and End User.' The global feminine hygiene products market is expected to reach US$ 36,371.54 Mn in 2027 from US$ 21,088.56 Mn in 2018. The market is projected to grow with a CAGR of 6.3% from 2019-2027. The report provides trends prevailing in the global feminine hygiene products market and the factors driving the market and also the factors that act as hindrances.

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The feminine hygiene products market majorly consists of players such as Procter & Gamble, Kimberly-Clark Corporation, Johnson & Johnson Services, Inc., Edgewell Personal Care, Bodywise (UK) Limited, Unicharm Corporation, Lil-Lets UK Limited, Ontex, Kao Corporation and Essity Aktiebolag (publ), among others.

Several companies in the market are concentrating on organic strategies, such as product launch and product approvals. For instance, in October 2019, Unicharm launched the cool sanitary napkin 'Sofy COOL' in India. The newly introduced product comes along with a revolutionary "Coolpad Technology," which gives a feeling of coolness for an "Irritation Free Period."

Major factors boosting the growth of the market include increasing awareness regarding feminine hygiene and the availability of feminine hygiene products at an affordable price. However, the occurrence of infections among women by using these products is hampering the growth of the market.

The feminine hygiene products market is anticipated to obtain significant growth opportunities from rising urbanization and changes in lifestyle. There has been a rise in the percentage of working women around the globe, which is expected to drive the sales of hygiene products at a significant rate. This number has increased significantly in the developed and developing economies. In the US, women's participation in labor economics has doubled from 34% of working-age women in 1950 to ~57% in 2016.

For example, in November 2018, Nevada, US, freed its customers from 6.85% sales taxes on menstrual products, such as sanitary napkins and tampons. This move led to a significant rise in the sales of these products as it has become much more affordable to a broader base of customers. Similarly, Malaysia, in August 2018, lifted the 6% taxes applied on menstrual hygiene products such as tampons, sanitary pads, and panty liners.

The report segments the global feminine hygiene products market as follows:

Global Feminine Hygiene Products Market - By Product

Menstrual Care Products
Cleaning and Deodorizing Products
Global Feminine Hygiene Products Market - By Distribution Channel

Retail Pharmacies and Hospital Pharmacies
Online-Distributions
Supermarkets
Other Distribution Channels

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