Brazil based Rede Record to broadcast Pan American Games 2011 and London Olympics 2012 using WASP3D

New Delhi, 31st August 2011 - WASP3D, a leading provider of broadcast graphics solution announced its deal with Rede Record, one of Brazil’s largest television station at recently held SET Broadcast & Cable show, Sao Paulo. WASP3D’s interactive storytelling tools will be utilized for coverage of 2011 Pan American Games Guadalajara, Mexico and 2012 London Olympics.

After an extensive research of various touch-screen based interactive 3D graphics solutions available in the market, the professional team of videographers and directors of sports production from Rede Record, Sao Paulo chose WASPi Mimosa for its ease-of-usage and impressive design features.

According to Jose Marcelo, Director of Engineering at Rede Record, Sao Paulo, “These are few of the biggest sports events of global expression and I am confident that by adopting WASP3D’s interactive graphics technology, we will be able to deliver stickier and visually appealing content for our viewers.”

WASP3D focuses on providing the highest quality content packaging and presentation tools together with advanced display and data integration capabilities that promotes “a connection” between the storyteller and the viewer. The broadcaster will be using touch-screen based interactive tool, WASPi Mimosa for an anchor-driven presentation and sports analysis. WASPi Mimosa is equipped with host of interactive features like built-in touch gestures, telestration tools and it offers highly accurate and a responsive touch.

Speaking at the occasion, Tushar Kothari, Director at WASP3D commented, “We are delighted to be associated with Rede Record.” “It is a great opportunity for us and we are looking forward to working on this assignment and beyond.”

WASP3D offers cutting-edge solutions in the area of content display and presentation for television broadcasters globally. Our innovative solutions include workflow based WASP3D on-air graphics solution; touch screen based non-linear presentation tool, WASPi Mimosa; tracked Virtual Set; WASP3D Character Generation tool and Stereo 3D.

With more than 500 installations and a presence in over 40 countries, WASP3D has helped several broadcasters to better package and present their content and improve the viewer experience.

WASP3D has a state-of-the-art delivery center in India, with offices in Brazil, Kenya, Singapore, UAE, UK and USA.

To know more visit www.wasp3d.com

WASP3D is the registered trademark of Beehive Systems Pvt. Ltd. All other product or service names may be registered trademarks or trademarks, and are the property of their respective owners.

Media Contact:
Anshul Gupta
WASP3D, Beehive Systems Pvt. Ltd
B-37, Sector 1
Noida (Delhi NCR) 201301
India
T: +91 120 430 8862
M: +91.981.874.4655
E: anshul@wasp3d.com

This release was published on openPR.