Online Video Platform Market 2025 - Segmentation, Growth Dynamics & Technology Evolution

Online video platform market is categorized into three main segments based on their types, which include UCG model, DIY model, and SaaS model. UCG model is a consumer-generated media model, which allows the consumer to distribute content such as photos, videos, and blogs through a digital network. DIY model is a cost-saving model, which allows the user to share the links of the video onto their websites, which is not very effective in gaining a huge customer viewership. SaaS model is a fee-based model, which is widely used as it allows users to host and distribute videos, eliminating the need for installation and maintenance.
Free video hosting platforms hinder the market growth. Major players, such as YouTube and Vimeos, which offer free viewership are diverting the smaller content providers away from investments in OVP solutions. Moreover, video managed services are a growing market where the company’s entire digital content is outsourced to an external company, which is a major challenge for online video platform market growth.

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An increase in the number of users subscribing to the internet and social media attracts online video platform market to launch their brand advertisements on such platforms thus capturing a huge audience. Online promotions have replaced traditional promotion campaigns as they save time and money and cover a larger audience. It also gives the marketers an opportunity to modify the advertisements as and when required depending on their target audience. The rise in the demand for live video streaming is a major trend and opportunity for OVP solution providers.

Online video platform industry in North America region has shown a huge potential for growth owing to their established economy, high internet rate, and huge sale of smart devices followed by Europe. APAC is expected to be the fastest growing region during the forecast period owing to an increase in the adoption of electronic media in this region. There is an increase in the adoption of smart devices such as smartphones, personal computers, laptops, tablets, and other electronic devices, which augment online video platform market growth.
Owing to the presence of many players in the online video platform market, this market is highly fragmented leading to a strong competitive environment. The major players include YouTube, Brightcove, Kaltura, Ooyala, Comcast Technology Solutions, Digitalsmiths, Doovle, Piksel, MediaCore, and Panopto. Players in the market mainly compete on factors such as price differentiation, services offered, and portfolio. To survive in online video platform market, the companies must adopt various strategies such as mergers and acquisitions, partnerships, new technological developments, and expansions. For instance, in October 2016, DMS entered into a partnership with a global online video platform, Dailymotion, thus raising the bar for online video in MENA.

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Methodology used in this report: -

Our researchers and domain experts use a unique blend of primary and secondary research, with validation and iterations at every stage, in order to minimize deviation and present the most accurate analysis of the online video platform market. The research process begins with extensive data mining, using authentic sources such as trade magazines, technical publications, independent studies along with paid avenues such as ICIS, Hoovers, etc. Primary objectives of data mining include:
• Definition and scope of research
• Online Video Platform Market dynamics, growth drivers and industry pitfalls
• Regulatory and political guidelines for the industry
• Demographics and statistical data
All the above factors are identified and analyzed in detail, with their present and expected market impact, which is quantified and used to derive online video platform market growth expectation. Market forecast is built using statistical analysis with models built around time-variance, regression and correlation analytics.
Significant emphasis is put on primary research, which serves the dual role or not only validating our findings but also obtaining penetrating market insights, which help us gain more clarity regarding business environment and competitive leverage. Notable participants in our primary research process include:
• Leadership figures such as CEOs, CSOs, VPs etc. in key companies
• Supply-chain participants, distributors and domain experts
• Key customers and B2B clients

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