Automotive Digital Instrument Cluster Market Being Driven by Rising Sales of Premium Cars
In response to changing environment, automakers are adopting superior graphic displays in digital instrument clusters for enhanced user experience. As part of the evolution, advanced 3D graphic digital instrument clusters are gaining traction in the market. The 3D graphic display enhances the display look and dashboard with better and clearer visibility of features. Advancements in size and resolution of automotive LCDs and LEDs, along with fall in prices, is expected to increase the demand for 3D clusters to meet the growing need for clearer and highly visible design on a large screen. Thus, the demand for superior graphic display is one of the key trends witnessed in the automotive digital instrument cluster market.
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The demand for electric vehicles and concept cars is expected to be strong during the forecast period. The sales of such cars are a forward step toward a more sustainable conveyance system. With the rising focus on energy conservation, increasing fossil fuel prices, and growing focus toward cleaner and greener environment, the demand for electric vehicles is expected to increase significantly in the medium term. Electric vehicles are technologically more advanced than conventional fuel vehicles.
In electric vehicles, more display content is needed than conventional fuel vehicles. Hence, premium electric vehicles such as HEVs and PHEVs, are more likely to be equipped with digital instrument clusters. As such cars are run on electricity, they need to demonstrate important energy related information such as information on battery charge, the amount of electricity stored, expected mileage on current charge and other driver information, that can be easily displayed using digital instrument clusters in electric vehicles. The integration of digital instrument clusters in electric vehicles helps in this regard by displaying the needed information, thus benefiting the market growth. Leading electric vehicle manufacturers such as General Motors, BYD Co Ltd (BYD), Nissan Motor Company Ltd. (Nissan), Geely Automobile Holdings Ltd (Geely), and Tesla are launching BEVs and PHEVs equipped with digital instrument cluster.
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Some of the other major players in the automotive digital instrument cluster market are Robert Bosch GmbH, Magneti Marelli S.p.A, DENSO Corporation, Delphi Automotive PLC, Nippon Seiki Co. Ltd. and Delphi Automotive PLC among others.
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