In-Flight Entertainment Market To Reach US$ 12,419.7 Mn by 2027, CAGR of 10.8% Globally
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Leading companies profiled in the report are
Burrana Inc. (Digecor, Inc.)
Honeywell International Inc.
Deutsche Lufthansa AG
Panasonic Corporation (Panasonic Avionics Corporation)
Global Eagle Entertainment Inc.
The in-flight entertainment market by product type is segmented into hardware, connectivity & communication, and content. Moreover, majority of the airlines have fitted seatback screen to entertain their passengers, however, with rising technological innovations and adoptions, the airlines nowadays are shifting to wireless IFE and mobile IFE systems. Apart from seatback screens, several other in-flight entertainment system hardware include; wired & wireless controls, cabin wireless access points, IFEC URLs, IFE servers, IFE content loaders, IFEC modem managers, IFE in seat power units, SeatBack screens, and many more.
In 2018, North America accounted for the largest share in the in-flight entertainment market. APAC region is expected to be the fastest growing region in the in-flight entertainment market. The demand for in-flight entertainment is anticipated to be robust, and will highly impact the choice of airlines. This trend is particularly to be witnessed in China, where the majority of the passengers believe that in-flight entertainment services would be among their priority to choose airlines.
In the recent few years, in-flight entertainment market has noticed noteworthy M&A and partnership activity. Some of the significant deals include, in 2019 digEcor acquired the commercial IFE business from Collins Aerospace, and re-brands company as Burrana. The acquisition is expected to bring together the former Rockwell Collins’ PAVES family of seat back and overhead solutions, as well as PAVES™ On-demand, Enhanced Total Entertainment System (ETES), Total Entertainment System (TES), and content services, with digEcor’s GLIDE, Power, Engage, PSS and Lighting products. The combination is anticipated to support Burrana to deliver best-of-breed solutions for airlines seeking to offer an extraordinary passenger experience. Another initiative had also undertaken in 2018. Honeywell entered into an exclusive agreement with Inmarsat Plc. (UK) for providing in-flight connectivity services to commercial, business, and government aviation customers globally. Under this agreement, Honeywell will produce, develop, and distribute its onboard hardware for enabling its users to get connected to Inmarsat's Global Xpress network.
Based on aircraft type, the narrow-body aircraft is expected to dominate the in-flight entertainment market during the forecast period. The narrow-body aircraft captures a significant share of the in-flight entertainment type market and is growing continuously due to the increase in the operation of narrow-body aircraft. Also, with the rapid increase in air passengers across the globe, traveling to short and medium haul routes is generating substantial demand for both narrow-body aircraft and entertainment services.
Key findings of the study:
The US holds the largest in-flight entertainment market share in the North America region. North American airline industry is expected to generate novel onboard sales opportunity by enabling the airlines to provide their passengers with exclusively streamed content. The U.S is among the most developed in-flight entertainment market. Owing to this the expectations of the U.S passengers has leveraged, the majority of the travelers in the country are anticipating seamless services, and high-quality connectivity, for which they are also ready to pay even on the short haul flights. This factor would help the US market to sustain its share in the in-flight entertainment market.
In APAC region, India ix expected to be the fastest growing country. The Indian airspace is experiencing significant growth in the commercial airlines, which is majorly attributed to the higher demand for air travel. The commercial airlines in the region are over pressurized with the passenger counts and are continuously increasing their fleets on different routes. Growing passenger count travelling through air and a subsequent increase in the customers opting to avail in-flight services is further anticipated to boost the growth of in-flight entertainment in India.
Merger and acquisition are expected to be the key growth strategy to be adopted by players for the next two-three years. However, this strategy could impact competition; it is also expected to generate new market as well as product opportunities as recently combined companies will thrive to maintain position and profitability.
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