Global Influencer Marketing Platform Market Outlook To 2027 Top Leading Players HYPR, InfluencerDB, IZEA Worldwide, JuliusWorks, Launchmetrics, Lefty, Mavrck, NeoReach, Traackr, Upfluence

Influencer Marketing Platform Market on a global scenario was valued at US$ 137.1 Mn in 2018 and is expected to grow at a CAGR of 12.3% during the forecast period 2019 – 2027, to account to US$ 373.5 Mn in 2027.

Influencer marketing is one of the most promising segments of the digital marketing mix. Influencer marketing has opened up the new world for brands and businesses to connect with discerning and elusive audiences. With the increasing adoption of smartphones, companies are strategically approaching their customers to build a strong customer relationship. With the advancements in technology, influencer marketing evolved across the globe. Influencer programs are similar to accountability to traditional media, which is causing a shift in ownership from communication budgets to media and marketing budgets. The advancements in influencer marketing platform and the way of advertisement has empowered the brands to run a program that activates thousands of influencers for a price that previously afforded a small group of individuals.

Influencers are significantly adopting the trend of influencing their audience by video. Influencers show their audience the latest trends in their niche and typically lead the charge when social network adds a new feature. Influencers are increasingly posting video content across social platforms. Factors such as high engagement rate and more authentication are enabling influencers to adopt video content for marketing. Thus, video content is expected to drive the influencer marketing platform market during the forecast period.

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However, globally the market constitutes some prominent market players such as HYPR (Mogimo Inc.), InfluencerDB (InfluencerDB Tech GmbH & Co. KG), IZEA Worldwide Inc., JuliusWorks Inc., Launchmetrics (Fashion Gps, Inc.), Lefty (Modern Agency SAS), Mavrck (Apifia Inc.), NeoReach, Traackr, Inc., Upfluence among others.

The influencer marketing platform market has been derived from market trends and revenue generation factors from five different regions across the globe namely; North America, Europe, Asia Pacific, Middle East, and Africa, and South America. Asia Pacific is projected to be the fastest growing region in the global influencer marketing platform market. Whereas, Europe, followed by North America hold the highest market share in the influencer marketing platform market. Influencer marketing platform market is expected to experience significant growth in the coming years owing to increasing social media users’ penetration rate in developing economies worldwide.

Asia-Pacific is expected to with high year-on-year growth during the forecast period. Factors such as rapid urbanization, the high number of young population, increasing disposable income, advancements in technology, increasing purchasing power of consumer goods, and others are creating a huge opportunity for influencer marketing. Vendors of influencer marketing platform are strategically expanding their footprint in developing countries of Asia-Pacific to tap the opportunity. For instance, In May 2019, one of the leading influencer marketing platforms of China, TopSocial announced to expand its footprints in the Indian market. With the expansion, TopSocial will enable brands to create creative, localized, and customized content for the Indian market.

Reason To Buy:
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the influencer marketing platform market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.

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This release was published on openPR.