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Atlantik Elektronik goes YouTube

08-17-2011 08:00 AM CET | IT, New Media & Software

Press release from: Atlantik Elektronik GmbH

Fit for the Future

Planegg, August 16th, 2011
Atlantik Elektronik GmbH goes Web 2.0 and now presents itself with its own channel on YouTube, world's most famous Internet video portal. Several video clips on this channel inform interested parties as well as customers about news and trends around semiconductor technologies and solutions.

Recent YouTube statistics show the increasing importance of videos for the internet communication. Video podcasts offer the advantage of being available anywhere and anytime with the ability to present complex content in a clear manner. Experienced as well as potential users can enhance their knowledge through background information and instructional videos, for instance about the use of ARM Cortex-M, XBee WiFi modules, and many more. In that way the YouTube channel will contribute to support the ongoing internationalisation of the company and thereby also establish the brand name "Atlantik Elektronik".

"Our social media strategy as a part of our homogeneous marketing mix is complemented in a great way through the integration of an own YouTube channel. Our dialogue between the brand and our customers is a central concern, and YouTube provides a perfect platform for this intensification of communication, " explains Ottmar Flach, Managing Director of Atlantik Elektronik GmbH

The Atlantik Elektronik YouTube channel, which started off with the first four videos, can be accessed via the following address:
http://www.youtube.com/atlantikelektronik.
The offer will be gradually expanded through additional video content by Atlantik Elektronik.

"YouTube provides us with an ideal extensive platform reaching more than 20 million users in Germany alone, to interact with an electronics enthusiastic community," added Volker Bredemeier, Sales Manager at Atlantik Elektronik.

Next to the active information and knowledge management already available, Atlantik Elektronik uses this application of the web 2.0 in order to also offer a platform of dialogues that promotes transparency as well as customer loyalty.

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About Atlantik Elektronik GmbH
Atlantik Elektronik is a company of the Atlantik Networxx Group. The company is marketer and design-in-specialist of innovative semiconductors and semiconductor solutions, specifically for High-End-Markets, and also provides engineering solutions and production capacities to customers. Atlantik is a trendscout for new developments and new technologies. The competences and the product portfolio of the company are in the field of Embedded Microcontroller, Wireless, Connectivity, Infotainment and System Solutions.

Atlantik Elektronik GmbH
Press Office
Fraunhoferstr. 11a
82152 Planegg
Phone. 089 89 505-127
Fax. 089 89 505-4127
info@atlantikelektronik.com

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