Klingele Group with a new uniform brand identity

Remshalden, 12 December 2019 – The Klingele Group, one of the leading independent manufacturers of corrugated base paper and corrugated cardboard packaging, is launching a new uniform brand identity on 12 December 2019. In the future, Klingele will operate under the umbrella brand “Klingele Paper & Packaging Group”, replacing the former name “Klingele Papierwerke”. The reasons for this is the dynamic growth of the group in Germany and abroad over the past decades, as well as numerous acquisitions and investments.

Brand relaunch for Blenk, V-Projekt and Ondunova:

In the future, Klingele's four German corrugated cardboard plants, the paper mill in Weener and the subsidiaries Klingele Golfkarton (Nijmegen, Netherlands), Klingele Embalajes Canarias (Tenerife, Spain), Blenk and V-Projekt will operate under the new brand name. Blenk, V-Projekt and the Spanish subsidiary Ondunova near Barcelona will undergo a brand relaunch. Blenk will become “Retail & Services Villmar” and V-Projekt will become “Individual Solutions Villmar”. The changeover for both companies will take place in the first half of 2020.
The Spanish company Ondunova, which has been a fully-owned subsidiary of the Klingele Group since 2018, will keep its name for the time being. Its alignment to the Klingele brand image will initially be done by assigning it the name (“A Klingele Company”). The Scandinavian subsidiary Peterson Packaging, the paper mill Blue Paper in Strasbourg, the Blenk webshop Smileypack and the Ondunova brand Wondu (brand for digital printing) will keep their established brand identity. Besides Klingele, the Belgian company VPK Packaging Group also holds shares in Peterson Packaging and Blue Paper.

A wide range of environmentally friendly and efficient packaging Solutions:

In the run-up to its centenary anniversary, Klingele is now setting a new milestone in its positioning as an international supplier of environmentally friendly paper and packaging solutions with this new brand architecture. The expansion of the Klingele Group began back in the 1960s with its entry into the paper business and involvement in the Spanish market and has continued in recent times. It was only in
2019 that Klingele acquired 50 percent of the British company
Onboard Corrugated Limited.
Klingele, in combination with its subsidiaries and affiliated partners,
offers its customers the entire spectrum of corrugated base paper and
corrugated cardboard packaging solutions through its corrugated
cardboard plants – from bulk orders for trade and industry to special
packaging in small batches in Germany and Europe. For example,
the Wunsiedel sheet plant (formerly Norpack) has made a name for
itself as a supplier of special solutions (including for the beverage
industry and so-called wrap-around packaging); “Individual Solutions
Villmar” (formerly V-Projekt) in Villmar in Hesse has specialised in
individual packaging solutions and displays that require a lot of
manual craftsmanship, such as stand-up displays, individual
packaging for high-quality products and gift packaging. “Retail &
Services Villmar” (formerly Blenk) has specialised in mail order and
offers packaging solutions and logistics services for all industries.
Klingele in the Netherlands as well as on the Canary Islands (formerly
Klingele Golfkarton and Klingele Embalajes) enjoy a strong position
in the fruit and vegetable trade because of its regional location; at the
same time, the Canarian plant serves as a bridgehead to the African
continent where Klingele has now also enjoyed expansion.

“We offer the presence of an international company but, at the same
time, we have preserved the culture of a family-run company: with
great proximity to the customer, flexibility, the courage to embrace
innovation and competent advice from experienced experts who
know their customers and their needs. This range of services is quite
unique in our industry”, states Managing Partner Dr. Jan Klingele.
“However, our operations combine not only the cultural proximity but
also high quality standards. The aim is to demonstrate these shared
strengths with a uniform brand image; we are now laying the visual
foundations for this with our new brand identity.”

Klingele Papierwerke GmbH & Co. KG
Alfred-Klingele-Str. 56-72
73630 Remshalden
Germany

Sylvia Huber
E: Sylvia.huber@klingele.com
T: + 49 7151 701 278

Klingele Group is an international supplier of paper, corrugated
cardboard packaging solutions and adhesives. The family-owned
company founded in 1920 with headquarters in Remshalden near
Stuttgart, Germany, is now run in the third generation by Dr. Jan
Klingele. The company including its affiliated partners has a presence
for its customers in Europe, Africa and Central America in their Paper
and Packaging business divisions with 2 paper mills, twelve
corrugated cardboard plants, eight sheet plants and one corrugated
sheet feeder. These plants employ a total of 2,500 people and
achieved a turnover of €860 million in 2018. The product range
includes corrugated base paper based on waste paper, corrugated
sheet boards as well as innovative and sustainable packaging
solutions (primarily made of corrugated cardboard) for numerous
industries and applications. Klingele is also a founding member of
Blue Box Partners, the largest European alliance for packaging solutions.

This release was published on openPR.