Fabric Softener and Conditioners Market 2019:Comprehensive Study By LG Household & Health Care Ltd.; Procter & Gamble; Dropps; Colgate-Palmolive Company & Others

The fabric softener and conditioners market report has explained in-depth market insights about market size, latest trends, market threats and key drivers driving the market. This market research report also supports to secure economies in the distribution of products and find out the best way of approaching the potential. This report deeply attempts to determine the impact of buyers, substitutes, new entrants, competitors, and suppliers on the market. The fabric softener and conditioners market study report is evaluated mainly on two segments namely types and applications which cover all the analytical data for current and future markets.

Global fabric softener and conditioners market is expected to rise to an estimated value of USD 24.76 billion by 2026, registering a steady CAGR in the forecast period of 2019-2026. This rise in market value can be attributed to the frequent launches that are a result of innovations in the market.

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Global Fabric Softener and Conditioners Market By Product Type (Fabric Softener, Fabric Conditioners), Application (Residential, Commercial), Distribution Channel (Store-Based Retail, Non-Store Retail), Nature (Organic, Conventional), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Industry Trends and Forecast to 2026

Few of the major competitors currently working in the global fabric softener and conditioners market are
Reckitt Benckiser Group plc;
Henkel AG & Co. KGaA;
LG Household & Health Care Ltd.;
Procter & Gamble;
Dropps;
Colgate-Palmolive Company;
Marico;
Kao Corporation;
The Clorox Company;
Unilever;
Seventh Generation, Inc.;
Lion Corporation;
Ecover;
Godrej Consumer Products Limited;

Key Developments in the Market:

In March 2018, Unilever announced that they had completed the acquisition of Quala’s beauty & personal care and home care product brands. This acquisition further expands the brands and products available to Unilever also expanding their presence in providing consumer goods globally.
In September 2016, Henkel AG & Co. KGaA announced that they had completed the acquisition of The Sun Products Corporation which will help to promote the standing of Henkel in laundry products for the North American region. They will also be able to expand their laundry-based brands and products.

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Segmentation: Global Fabric Softener and Conditioners Market

By Product Type
(Fabric Softener, Fabric Conditioners),

Application
(Residential, Commercial),

Distribution Channel
(Store-Based Retail, Non-Store Retail),

Nature
(Organic, Conventional),

Geography
(North America, South America, Europe, Asia-Pacific, Middle East and Africa)

Market Driver:

Benefits associated with the usage of products such as wrinkle-free clothes, enhanced sustainable color & fragrance, better softness and overall comfort to the wearer of clothes; this factor is expected to drive the growth of the market
Increase in the number of women population employed in the working environment resulting in rise of demand for better laundry products and systems; this factor is expected to drive the growth of the market

Market Restraint:

Lack of usage of these products from the millennial population globally; this factor is expected to restrain the growth of the market
Concerns regarding the effects of these products on the environment and water bodies; this factor is expected to restrain the growth of the market

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