Evolving Opportunities in Makeup Base Market: Future Forecast of Key Players Like: Procter & Gamble, Shiseido Co.Ltd., LVMH, L’Oréal, Coty Inc., Unilever, Estée Lauder Companies, NEW AVON LLC., REVLON

Increasing use of makeup among male consumers is expected to widen the scope for the industry in the near future. Companies such as TOM FORD have been targeting male consumers by introducing specialised products for men’s skin and giving these products manlier names. For instance, foundation for men often called tinted moisturiser. Furthermore, inadequate supply of makeup products such as makeup base for dark skin tones will enhance the opportunity of the makeup base manufacturers in the upcoming years.

In addition, companies have been adopting multi-channel distribution that includes both physical and online stores in order to boost their sales and customer relationship. Social medial platforms play an important role in marketing. As a result, digital marketing has been expanding significantly in this industry. Producers are teaming up with the social influencers for their marketing. Surge in the online beauty tutorials in several social media platforms including Instagram, YouTube, and Facebook has been inspiring the consumers to experiment with new cosmetic products such as makeup base.

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A few of the key players operating in the global Makeup Base market are: Procter & Gamble, Shiseido Co.Ltd., LVMH, L’Oréal, Coty Inc., Unilever, Estée Lauder Companies, NEW AVON LLC., REVLON, Chanel, Giorgio Armani S.p.A., Alticor Inc., Johnson & Johnson Services Inc., Kao Corporation, Henkel AG & Co. KGaA, L Brands, Natura, and Clarins.

Increasing millennial population, along with a surge in their spending on cosmetics, is fuelling the demand for makeup base over the world. As a result, manufacturers of this industry are targeting millennial consumer group by expanding the product lines and enhancing online retail platforms. Over the past few years, natural ingredients have been gaining remarkable traction among this consumer group. Rising awareness about the harmful impacts of chemical-based makeup is encouraging consumers to opt for natural cosmetics. As a result, use of natural raw materials such as plant oils, botanical ingredients, and mineral pigments has increased significantly in this industry.

The offline distribution channel led the makeup base market and held over 75.0% share of the total revenue. Prominent retail outlets of this distribution channel include supermarkets and hypermarkets and speciality stores. Online distribution channel is projected to expand at the fastest CAGR from 2019 to 2027. The bestselling products are often purchased through online stores. E-commerce allows consumers to shop anywhere, anytime, and has a wide range of products.

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Asia Pacific dominated the market for makeup base in 2018, accounted for 30.5 % share of the total revenue. Increasing number of female working professionals, along with rising purchasing power of consumers, has been driving the demand for the makeup base in this region. Key markets of Asia Pacific include China, Japan, South Korea, Hong Kong, Australia, Malaysia, Singapore, and India. Middle East and Africa is expected to expand at steady growth in the near future. Increasing spending on makeup products, along with high income of the consumers in Middle Eastern countries, is boosting the industry growth in this region. Saudi Arabia and UAE are the prominent markets for luxury cosmetics such as makeup base products in this region.

This report forecasts revenue growth at the global, regional, and country levels, and provides an analysis on the latest industry trends in each of the sub-segments from 2015 to 2027. For the purpose of this study,

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Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
Chapter 4 Market Landscape
Chapter 5 Market Trend Analysis
Chapter 6 Industry Chain Analysis
Chapter 7 Latest Market Dynamics
Chapter 8 Trading Analysis
Chapter 9 Historical and Current Makeup Base in North America (2013-2018)
Chapter 10 Historical and Current Makeup Base in South America (2013-2018)
. . . Continue

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