Press release
Webinar on the Importance of Timing for Maximising Lead Generation
US pioneer of lead generation programmes, Kevin Miller, to give expert opinion on 10th August at 2pmA key Webinar on the latest lead generation and customer nurturing technology is being hosted by online marketing expert Matt Hall, Managing Director of Profunnel.
Matt Hall will be joined by guest speaker Kevin Miller, Executive Vice-President Marketing & Sales of SalesFUSION, a US leader in demand generation platforms. Taking place at 2pm on Wednesday 10th August 2011, Matthew and Kevin will discuss the importance of approaching a prospect at the right time, moving away from traditional cold calling and how the cutting edge software available can assist sales and marketing teams with these concepts. There will then be a live Q&A session to enable further discussion of the topics covered.
The free Webinar will address shifting trends in the market place and how to adopt new techniques in lead generation in order to stay ahead in the current climate. The session will also demonstrate the latest advancements in marketing automation, email marketing and web forensics – allowing companies to track, tag and monitor website visitor activity and ultimately deliver more effective online marketing and clearer ROI.
Kevin has over 18 years of practical marketing and technology sales experience. In the early 90's Kevin worked with global brands such as Toyota, Nestle, Discovery Networks and Guinness. He was an early adopter of demand generation technology and was leveraging email nurture campaigns and webinar lead generation programmes as early as 1999.
Matt Hall, who has organised the event, says: “Kevin’s wealth of experience in lead generation will bring an unprecedented level of expertise when exploring the issues surrounding lead generation, and the difficulties sales teams are facing in trying to seek out the right people to approach. He will demonstrate the benefits of the technology which is proven to provide a simple yet successful business solution to online and offline marketing.”
The Webinar is scheduled to last 45 minutes, followed by the live Q&A. For more information or to register visit www.profunnel.co.uk/webinars.php
/ends.
About Profunnel
Profunnel is the UK’s leading online marketing solutions company, providing businesses with a systematic approach to lead generation and marketing. Its co-ordinated solution can combine a wide range of tools including demand generation; web forensics (tagging & tracking individual activity); marketing automation; social media and pay-per-click tracking; email marketing and CRM integration - allowing companies to identify, track and nurture website visitors, while delivering more effective online marketing and clearer ROI.
For more information visit www.profunnel.co.uk
Media Contacts
Denise Wales & Verity Garber
Context
Denise.wales@contextpr.co.uk
verity.garber@contextpr.co.uk
T: 01625 511966
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King Edward Street
Macclesfield
Cheshire
SK10 1AQ
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