The Media Caravan pushes along... - Radio FRO & FRS collaborate and take care of Indian music culture

(07/25/2011-FHH) Two Austrian channels cooperate from August on to cover Indian music culture with three monthly broadcastings. Two formats for Indian Classical music (2 hours) and Indian Electronics (one hour) are overtaken by Radio FRO and FRS - Freies Radio Salzkammergut. The shows are produced by the promotion initiative IMC - India meets Classic in Germany, Hamburg.

From August 2011 on the promotion initiative IMC - India meets Classic fully cover all its shows (IMC - India meets Classic + Indian E-music) in the neighbouring countries Austria + Switzerland, at all eight (8) broadcasts per month in DE, A and CH.

The promotion initiative IMC - India meets Classic is settled in North Germany, Hamburg and "onair" since March 2006. Since January 2010 are produced monthly two radio formats: IMC - India meets Classic as pre-production and Indian E-music as "live show" since January 2010.

IMC and IE-m go onair via Internet radio, locally via cable & analogue broadcasted by TIDE 96.0 FM, Hamburg and by Radio RaSA, Schaffhausen in Switzerland.
For Austria Radio FRO in Linz (Upper Austria) and FRS - Freies Radio Salzkammergut in Bad Ischl have partnered up for pushing the "media caravan - travelling radios" along…. as they have collaborated successfully during the Festival of Regions (22nd June - 3rd July 2011) having produced more than 100 hours radio programs within a pool of five radio stations ( Radio FRO 105.0, Radionest, FRS, Freies Radio Freistadt, Radio B138) plus one TV station (dorfTV).

After a technical test run with broadcasting in June and July the area of (Upper) Austria and Salzkammergut will experience from August 2011 on monthly unique radio shows bringing "onair" finest Indian electronics and Indian Classical music from North- and South India.
FRS will broadcast Indian Electronics (Indian E-music) and Radio FRO 105.0 will present two hours IMC - India meets Classic on every 2nd and 4th Sunday night and FKS on every 4th Saturday night, each at 11:00 pm. The program calendars will announce both shows on each platforms to benefit for its regional listeners by cross medias services. All shows can be listened through whole Austria and worldwide via Internet radio.

IMC - India meets Classic herewith consolidates a unique market position as single all years radio program for Indian music culture in whole German language area with the beginning of it's 6th year in media production (on 18th July). ElJay Arem, the founder: "Its an important step to come our target closer as a social project. We are thankfully for the management and technical crew of Radio FRO 105.0 and FRS which made it possible having playtime "onair" with a deeper understanding for the social aspects behind the project".

Andreas Wahl, CEO of Radio FRO 105.0 (Linz/Upper Austria):
"It was a personal matter to take these items into our program. I think it's important that we lead our own listening habits to the limites, but also those of our listeners again and again. I have the hope this will create more openness in the heads. We are very grateful for these two radio shows."

Mario Friedwanger, managing director of FRS (Bad Ischl/Salzkammergut):
"With Indian E-music we can offer a program that is dedicated to the immense richness of Indian music culture in addition to Bharat Radio, an Indian travel magazine which is produced inhouse. The FRS listeners have a great demand for electronic music. The promotion initiative IMC - India meets Classic provides both: pulsating sounds of the Indian subcontinent in connection with electronic music. - A warm welcome in the FRS radio family and thanks for the dedication."

In times where India is overspeeding China by an annual economical growth of >5% till 2025 and meanwhile a German Bank (Deutsche Bank) is lead by Anshu Jain of Indian origin, its more than ever important the Western world gets a growing understanding for Indian mentality by knowledge about India's culture. Indian Classical music is the eldest music system in the world still existing from where even Western Classical music has its origin. The unique radio shows from Hamburg cover topics like philosophy, anthropology, music ethnology, history, music pedagogy along with biographical datas about Indian music maestros and Indian instruments to promote an inter-cultural dialogue between South Asia/India and Europe.

The promotion initiative IMC - India meets Classic had been founded in 2005 to establish new music therapy program, based on Indian Classical music by promoting an inter-cultural dialogue between South Asia/India and Europe via unique radio formats which follow the self given policy as InfoEduTainment program… the financing by sponsors for social weak classes with psyche illnesses is based on an increasing media coverage, internationally. This strategy was part of the concept from beginning on. The world economic crisis since 2008 let slow down to come this target closer. With the latest media data the growing radio market is a branch segment within medias which is recovering quickly since 2010.

With the new and own IMC radio production studio which was setup during the annual summer break in June 2011 the promotion initiative IMC - India meets Classic can guarantee a high qualitatively production standard.

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The promotion initiative IMC - India meets Classic was founded in 2005. The radio program for Indian Classics is regularly "onair" since March 2006; the 2nd "live show" for Indian Electronics (Indian E-music) since January 2010...

more details about…

IMC - India meets Classic - www.imcradio.net
Indian E-music - www.imcradio.net/emusic
IMC’s policy – www.imcradio.net/policy
Promotion initiative IMC – India meets Classic &
the social idea – www.imcradio.net/about

Broadcasting plan - http://www.imcradio.net/broadcasting

Radio FRO 105.0 – www.fro.at
FRS – Freies Radio Salzkammergut – www.freiesradio.at
Radio Rasa - www.rasa.ch
Media Caravan – www.medienkarawane.org

promotion initiative "IMC - India meets Classic"
c/o Lothar J.R. Maier (editor's leadership)
Sootboern 7
D-22453 Hamburg (Germany)

Tel.: +49-(0)40-41431-2872 (Intern.: -2892)
Mobile: +49-(0)170-8828176

This release was published on openPR.