IMCRadio.net and DHD (German Radio Broadcasting Service) strike partnership

Media production and radio distribution go hand in hand...

(Hamburg -06/01/2012) - The promotion initiative IMC - India meets Classic ( imcradio.net ) agreed with DHD - Deutscher Hörfunk Dienst (German Radio Broadcasting Service) for collaborating in the field of media production + distribution media (content syndication), shortly before the start of it's 7th year of production (06/26/2012). The cooperation will focus on radio production and media sales begins on 1st of June 2012 and shall be developed across national borders of Germany.

Having produced various radio formats in Hamburg over last 7 1/2 years in terms of Indian (music) culture and presenting an all years radio programme in the German-speaking countries (Austria, Germany and Switzerland) the cooperation has been agreed by the founder and owner ElJay Arem of the promotion initiative IMC - India meets Classic and Artur Dellai, the CEO of DHD - Deutscher Hörfunk Dienst (German Radio Broadcasting Service).

The promotion initiative IMC - India meets Classic was founded in January 2005 and proposed this collaboration to the DHD for creating new synergies... for the benefit of radio listeners in the German-speaking countries and to increase the attractiveness of the radio program providers the DHD worked together for more than two decades. The foundation of the DHD is going back to the year 1990/1991, here Artur Dellai had implemented the first live broadcasts for radio transmission in their 1st own outside broadcast vehicle. Till today more than 2,800 productions were conducted. The DHD emerged in 2004 from Dellai Audio Technology (DAT) corporation. The new cooperation between the promotion initiative IMC - India meets Classic and DHD was initiated by ElJay Arem: "The DHD is owner-managed. This allows us to cater to fast decision-makings and to adapt to the high dynamics in the Asian region, particularly in India. The DHD is a unique concept of fairly and independently event reporting, also in the sense of responsibly journalism."

The promotion initiative IMC - India meets Classic is member of the German Specialised Journalists Association (DFJV - Deutscher Fachjournalistenverband) by its founder ElJay Arem. Already in 2008 he signed the Tutzing Ethics Appeal to blaze a trail for credible and qualitatively radio broadcasting ("Fair Radio").

Relevance of the media - International production and national distribution.

With a growing world population, the highest population density in Asia (India's population (> 17%) is second behind China) the medias and international media formats are gaining in importance in the globalisation. Content and formats are in demand that deal with social issues, health, environmental, cultural and educational issues.

Therefore, the promotion initiative IMC - India meets Classic, its productions for the German market will be internationalised (see format development). More important it is that the national media distribution is in competent hands. The DHD will play an important function to cover the whole radio market of Germany, thus becoming more able to concentrate on journalistic content. For the DHD, the collaboration with the promotion initiative IMC - India meets Classic opens doors in the Asian market: Artur Dellai, CEO of DHD: "Some of our customers are already represented in India. We are very excited about this partnership with promotion initiative IMC - India meets Classic hereby we can give media supports to our customers also in the Asian market. This market entry of the DHD can be succeeded only if we have a competent partner. ElJay Arem is already well established with the radio productions for Indian culture and being anchored with the South Asian subcontinent by many years of experience about India and its uniquely culture."

Format development ...

The promotion initiative IMC - India meets Classic will be strengthened with the DHD at her side to fulfill its educational/social mandate. So far, the radio shows about Indian music culture (Indian classical, Indian electronic music) explicitly are focused on the transfer of knowledge from India to Europe for cultural themes (music history, anthropology and ethnomusicology, pedagogy, music therapy). This will be further ensured because culture is and remains the key to mutual understanding between nations.

Anyone who deals daily with India, is always confronted with the South Asian sub-continent and its development towards the world's leading economic power. 1.2 billion Indians and a young population, which represents 20% of children worldwide are already on the passing lane to China. In terms of eco-textiles India is the world leader, as well as a producer of wind turbines.

Such economic changes have an impact on the cultural developments in India, in addition to the educational sector.

India is dealing with its high rate of development in modern times already with social challenges, as we know it from Western post-industrialized countries. Diseases such as diabetes, a rising divorce rate, the disintegration of the extended family structure, or the growing number of mental disorders in India's new, affluent middle class are warning signs of slippage, which we know in Germany for several decades.

Therefore, the promotion initiative IMC - India meets Classic devote greater attention to social issues that are relevant both for Germany and India.

Indo-German Relationship: Days of India in Germany

The peaceful relations between Germany and India have a long tradition. After 65 years of diplomacy, since India's independence in 1947, a new era was initiated in Hamburg with the visit of Anand Sharma, Indian Minister of Economy, Industry and Textiles. Under the slogan "Connecting Capabilities, Minds, Ideas and Culture" the "Days of India in Germany 2012-2013" were inaugurated on 11th May 2012. Hereby the Indo-German relations experience a viable, future-oriented perspective.

This clean-cut policy framework is an essential basis for the entrepreneurial activities to arise from the cooperation between the promotion initiative IMC - India meets Classic and DHD - Deutscher Hörfunk Dienst (German Radio Broadcasting Service).

Planning 2012-2013 ...

ElJay Arem will stay on the current schedule from September 2012 in India and represent the DHD as (South) Asia correspondent on the spot ... and will report on events of major importance to Germany. The first six months (Sept. 2012 - Febr. 2013) are being considered as a test phase in order to explore the local market situation and potentials.
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DHD - German radio service in the short profile

The DHD had emerged in 2004 from Dellai Audio Technology (DAT). DAT was established in 1990/1991 by the entrepreneur couple Angela and Artur Dellai.
The DHD - Deutscher Hörfunk Dienst (German Radio Broadcasting Service) is the partner of radio stations in German-speaking countries for over twenty years.
Initially and primarily technical services (e.g. outside broadcast vans, broadcasting techniques) were the focus. Today a network of DHD reporters through Germany produce program pieces (audio reportages) cost free for radio stations. Uniquely is the funding for the media productions being financed by respective event organizers (e.g. trade fairs).

The DHD reserves in its terms the free selection of topics and implementation to ensure an independent, journalistic proper reporting.

Under these conditions, the DHD is pleased to count nationwide both public and private radio stations as satisfied customers.

IMC - India meets Classic in brief: Enjoy listening to good music!

In 2005 (on 28th November) the promotion initiative IMC - India meets Classic went onair for a "radio special" first time. There was no idea about that 7.5 years later the leap to India might be possible with a total of 97 topics and 120 hours of production time (7,170 minutes airtime).

However, the development of IMCRadio.Net as a media producer for a training and community radio at a art and media campus (HMS - Hamburg Media School / Tide 96.0 (Radio + TV)) near the Outer Alster lake in the Hanseatic City Hamburg to an independent producer is of no coincidence.

Slots (at five radio stations) in Austria, Switzerland and the two largest cities in Germany (Berlin, Hamburg) since 2011 are the result of constant professionalization and a progressive concept of social nature. Traditional values of Indian culture haven't been thrown overboard in times of fast pace and superficiality.

ElJay Arem, the founder of the promotion initiative IMC - India meets Classic is even 25% of Polish origin, and sees himself as a global citizen. He was born in Bavaria, grew up in Swabia, and was seven years in a mixed marriage to a Peruvian. In the 90 years he worked in shipping, international sport sponsorship (sailboat racing) and for consulting and strategic marketing. The maternal grandfather was born in Berlin, whose parents came from South-West Poland. He worked as a makeup artist at the States Opera house Berlin and as a violinist in the opera orchestra.
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Contact:

promotion initiative "IMC - India meets Classic"
c/o Lothar J.R. Maier
Sootboern 7
D-22453 Hamburg (Germany)

Tel: +49-(0)40-41431-2872 (International: -2892)
Mobile: +49-(0)170-8828176
eMail: press-services@imcradio.net

Press Archive: http://www.imcradio.net/pressreleases

More details ....

IMC - India meets Classic presents ... www.imcradio.net
Indian e-music - The right mix of Indian Vibes! - www.imcradio.net/emusic

IMC's Internet Archive: http://ia.india-meets-classic.net
IMC's policy - www.imcradio.net/policy
Promotion initiative and the social idea - www.imcradio.net/about
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This release was published on openPR.