Public Relations PR Tools Market Business Opportunities and Future Investments to 2027 by Leading Key Players: Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software

The recent years have seen a considerable change in the public relations landscape as it has taken the centre stage in the marketing activities of organisations. There has been an increasing number of efforts at quantifying the impact of public relations and the return on investments in the related activities. The emergence of digital communication and social media is also contributing to the increased demand for tracking and monitoring the activities of organisations and customers on these media platforms, thus culminating into a widespread demand for the tools and techniques to keep a tab on the PR activities.

The public relations are forsaking their traditional boundaries to attract and engage customers for creating a larger following and building up long-term relationships, which are driving the growing trend of using a diverse set of tools in the industry. These techniques include the use of big data, analytics, machine learning, and artificial intelligence for the same purpose. The advent of digital media has also brought in new stakeholders in the PR industry, such as bloggers, influencers, and third-party platform providers, who need to be wooed to ensure the smooth creation and distribution of organisation news.

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The PR tools industry is witnessing a steady rise in the demand for tools based on analytics and aggregation to better understand the current trends and predict the behaviour of the public. Driven by the requirements from diverse industries ranging from retail and consumer goods to the information technology and healthcare industries, the market for PR tools is anticipated to see a considerable growth. The PR tools provide a wide range of capabilities from content creation and aggregation to the distribution of organisation stories and automated report generation. In addition, the need for integrated marketing communications and the ability to reach a niche market segment are also helping the PR tools industry grow.

Market Segment by Manufacturers, this report covers Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility, Red Wheat

This Global Public Relations (PR) Tools report 2027 focus on global and regional market, providing information on major players like manufacturers, suppliers, distributors, traders, customers, investors and etc., major types, major applications from global and major regions such as Europe, North America, China, Japan, Southeast Asia and etc. Data type include capacity, production, market share, price, revenue, cost, gross, gross margin, growth rate, consumption, import, export and etc. Industry chain, manufacturing process, cost structure, marketing channel are also analyzed in this report.

Market Segment by Type, covers
Publishing Tools
Social Media Monitoring & Management
Content Creation and Distribution
Data Aggregation, Monitoring and Analysis
Relationship Management

Market Segment by Applications, can be divided into
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
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Table of Contents

There are 15 Chapters to deeply display the global Public Relations (PR) Tools market.

Chapter 1, to describe Public Relations (PR) Tools Introduction, product scope, market overview, market opportunities, market risk, market driving force;
Chapter 2, to analyse the top manufacturers of Public Relations (PR) Tools, with sales, revenue, and price of Public Relations (PR) Tools, in 2016 and 2017;
Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2016 and 2017;
Chapter 4, to show the global market by regions, with sales, revenue and market share of Public Relations (PR) Tools, for each region, from 2013 to 2018;
Chapter 5, 6, 7, 8 and 9, to analyse the key regions, with sales, revenue and market share by key countries in these regions;
Chapter 10 and 11, to show the market by type and application, with sales market share and growth rate by type, application, from 2013 to 2018;
Chapter 12, Public Relations (PR) Tools market forecast, by regions, type and application, with sales and revenue, from 2018 to 2027;
Chapter 13, 14 and 15, to describe Public Relations (PR) Tools sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source

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This release was published on openPR.