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OnCell Launches Mobile Web 2.0

08-04-2011 08:14 AM CET | Arts & Culture

Press release from: OnCell Systems

OnCell, a mobile tour provider serving hundreds of cultural institutions and visitors across the country, has launched a new interactive version of their mobile website: With the goal to improve overall look, feel & functionality, visitors can now expect a more user-friendly and graphical tour experience. This new mobile website serves visitors who carry smartphones and tablets, though OnCell still maintains an accessible and powerful tour experience for all types of mobile phones.

OnCell’s Mobile Web Tour now has a fresh new look, which OnCell hopes will improve the navigation and learning experiences of visitors. New icons point to Search, Maps, More, and Home. The “More” section, added based on user feedback, allows visitors to share tours with friends on Facebook & Twitter. This section also lets visitors leave comments or access important site information. The “Maps” icon points to GPS coordinates and gives users an aerial view of all audio stops, so they can plan their walk or find their next point of interest.

OnCell’s main focus has been to improve individual tour pages, particularly the ability to listen to audio with fewer clicks, so the “play” buttons on the Tour Content List enables visitors to simply click and listen. When visitors click on the Stop Title, or the Image thumbnail accompanying the Stop, they are brought to that Stop’s individual page which holds more Images, Text Captioning, Audio, Video, Multimedia Slideshows and a Star Rating.

Other improvements include quicker refresh times and a site search bar. Visitors can now find any tour published on by clicking the List of Tours.

Planned in future versions of OnCell’s Mobile Web are more customization options, enhanced content management, a sleek keypad function, sharing via emailing & texting and a publishing manager system.

OnCell is open to your feedback! Please leave your comments on OnCell’s Facebook or Twitter pages or email

OnCell is the global industry-leading service provider of informational content to cell phones and mobile devices for museums, cultural sites, parks, and other venues. The audio and video content creates a cell phone interpretive experience that can be accessed at the visitor’s own time and pace. The service includes the OnCell’s state-of-the-art technology platform which allows the venue owner to make real-time changes to their content. Other services include Cell Phone Tours, Smartphone Apps, Audio Streaming, Mobile Web, Mobile Giving, Texting Games and Visitor Feedback. For more information, visit

OnCell Systems
1160D Pittsford-Victor Road
Pittsford, NY 14534

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