Ajay Devgan's ‘Singham’ continues to dominate the Digital cinemas across the country

Action packed movies getting growing viewership among non-metro cities
Bollywood star Ajay Devgan's action flick 'Singham' marked a successful return to the action packed films as the film will screen on 748 UFO digital theatres in 2nd week post release. In fact in its 2nd week, it is going to screen in more UFO digital cinemas as compared to the recent two popular movies “Zindagi Na Milegi Dobara” and “Murder 2”. In case of UFO Digital theatres, it is observed that the new trend action packed films become increasingly popular among the people in non-metros and small towns and, such trend is going beyond the traditional pockets of movie goers because of growing installation of over 2300 UFO digital screens across the country.
Based on the figures from the UFO Digital Moviez, it is noticed that Ajay Devgan starrer ‘Singham” continued to hold screening in 748 UFO Digital Cinemas across the country for the second week ended August 4, 2011. Last week, it was screened in 894 UFO digital cinemas. Previous week’s release ‘Zindagi Na Milegi Dobara’ also holds sizeable screens at 172 screen during the week as against 203 screens of UFO Digital cinemas for the week of July 21-28, 2011 This year’s so far Super-hit ‘Murder 2’ continues to screen on 80 UFO theatres across India in its 4th week. In fact, ‘Murder 2’ becomes very popular among the film goers in UFO digital cinemas located in non-metro cities and towns across India.
UFO, the world’s single largest networked digital cinema platform, has over 2,300 digital cinemas across India. It has revolutionized the way films are distributed and exhibited through its pioneering technology, infrastructure and unique pay per show business model, bringing in a 'First Day First Show' regime for film distributors and cinema owners.
Amongst other Hindi films, ‘Gandhi to Hitler’ screens on 77 UFO theatres in its 3rd week while ‘Khap’ screens on 67 UFO theatres in its third week.
In terms of non-Hindi films, Tamil film ‘Kanchana’, which releases July 22, screens on 87 UFO digital theatres. Telegu film ‘Badrinaath’ which released on June 10, 2011, screens on 46 UFO digital theatres ; other two Telugu dubbed films ‘Kanchana - Muni 2’ and ‘Sega’ screens on 68 and 42 UFO digital theatres respectively. The lone Bengali movie ‘System’ screens on 42 UFO digital outlets for the week.

About UFO Moviez
UFO Moviez India Limited (UFO) was founded by Valuable Group in the year 2005 and jointly promoted in association with Apollo International Limited a part of the USD 1.5 billion Group Apollo.
UFO is the only company in the world delivering MPEG – 4 High Definition content for Digital Cinema via satellite. The Company has revolutionized the way films are distributed and exhibited through its pioneering technology, infrastructure and unique pay per show business model, bringing in a 'First Day First Show' regime for film distributors and cinema owners.
The company’s strength lies in its innovative business approach, execution skills and focus on technology enabled business solutions. Within a short span of time, the company has grown into the world’s largest and probably the only satellite delivered digital cinema network with more than 2350 installations in India and Nepal.
3i, an international investor focused on Private Equity, Infrastructure and Debt Management investing in Europe, Asia and North America, has made substantial investment in UFO to fuel UFO's ambitious growth plans. 3i's competitive advantage comes from its international network and the strength and breadth of its business relationships.
UFO has rolled out its 3D initiative and will be converting 1250 3D enabled screen in the country by 2013 opening larger business prospects for the Indian Film Industry and giving audiences a wider range in entertainment. UFO Moviez also pioneered the concept of alternative content and was instrumental in bringing the Indian Premier League 2010 cricket tournament LIVE in around 700 theatres on a pan India basis in High Definition with the Finals and Semi-finals being screened in 3D .
After firmly entrenching itself in the Indian market, UFO is actively working in markets such as Russia, Sri Lanka, UAE, Singapore, Malaysia and Indonesia, etc.
(Source: www.ufomoviez.com)
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Mr. Chirag Jethmalani
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Adfactors PR

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