Innovative Report on Makeup Base Market with Competitive Analysis, New Business Developments and Top Companies: Procter & Gamble, Shiseido Co.Ltd., LVMH, L’Oréal, Coty Inc., Unilever, Estée Lauder Companies, NEW AVON LLC., REVLON

Rising participation of women in the workforce and increasing physical appearance consciousness among millennial consumers across the world are some of the key factors driving the market for makeup base. Expansion of digital campaign through YouTube, Instagram, Pinterest, Facebook, Twitter, and beauty blogs has been influencing the consumers to try new beauty products including makeup base. For instance, the Google search for “foundation for me” has doubled from 2013 to 2018.

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The makeup base market analysis considers sales from foundation, concealer, and powder. Our analysis also considers the sales of makeup base in APAC, Europe, North America, South America, and MEA. In 2018, the foundation segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as a wide range of product offerings and effective innovation strategies adopted by vendors will play a significant role in the foundation segment to maintain their market position.

Our global makeup base market report looks at factors such as growing demand among millennial consumers, increasing demand from emerging markets, and rising adoption of the multi-channel approach in retail business. However, regulatory challenge in cosmetics industry, increasing pressure on reducing turnaround time for product launches, and threat from counterfeit products may hamper the growth of the makeup base industry over the forecast period.

A combination of the growing millennial population and an increase in their spending power has created growth opportunities for cosmetic vendors. The manufacturers focus on keeping the millennials engaged with its brands through various marketing initiatives, particularly video-blogging activities. The growing penetration of internet-enabled mobile devices among millennials has resulted in a steady shift toward online retail platforms, owing to shopping convenience and availability of a variety of products and brands. This will lead to the expansion of the global makeup base market at a CAGR of over 5% during the forecast period.

Consumers opt for makeup base products with natural ingredients, as there is a growing concern about the impact of harmful chemicals in makeup base. Harmful effects of chemicals on the skin due to the continuous use of synthetic ingredients such as parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride are driving consumers to opt for natural and organic makeup base products.

This increasing popularity and consumer preference for organic and clean-labeled products have led vendors to focus on natural and organic ingredients made from mineral pigments, plant oils, and botanical ingredients. This development is expected to have a positive impact on the overall market growth.

Few of the major competitors currently working in the makeup base market are Procter & Gamble, Shiseido Co.Ltd., LVMH, L’Oréal, Coty Inc., Unilever, Estée Lauder Companies, NEW AVON LLC., REVLON, Chanel, Giorgio Armani S.p.A., Alticor Inc., Johnson & Johnson Services Inc., Kao Corporation, Henkel AG & Co. KGaA, L Brands, Natura, and Clarins.

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Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
Chapter 4 Market Landscape
Chapter 5 Market Trend Analysis
Chapter 6 Industry Chain Analysis
Chapter 7 Latest Market Dynamics
Chapter 8 Trading Analysis
Chapter 9 Historical and Current Makeup Base in North America (2013-2018)
Chapter 10 Historical and Current Makeup Base in South America (2013-2018)
Continue . . .

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