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Picnic Magazine – Issue#5

07-26-2011 08:11 AM CET | Fashion, Lifestyle, Trends

Press release from: Other Edition

Picnic Magazine

Picnic Magazine

Picnic is an Israeli magazine, published bilingually in both English and Hebrew. The magazine is totally image based so the languages are somewhat irrelevant. The magazine covers everything that is relevant to art, fashion and popular culture. Picnic magazine describes itself as “a visual guide to your new reality”. It is basically a collated collection of images printed in a glossy format: images turned into collectible items. The question arises that how much of a guide it can be to reality and whose reality it refers to. The magazine has a feeling of an art catalogue without curators’ expert opinions or articles. One’s feeling of picnic magazine depends entirely on how one reacts to the images in the magazines. Picnic magazine is a title that lives on the response of its viewers and whether they connect with its views. The magazine can be defined as one loosely on he the theory of postmodernism.

The fifth issue of Picnic magazine is now available as digital magazine on Other Edition newsstand. The approach to images in this issue is such that it cannot be easily described in words. Words can only perform its series of purposes such as description of abstracts. Words run the risk of being forced into the role of evaluation or qualitative response. This is the problem as not assuming oneself in the role of a mediator, how can one build a reaction to a totally visual magazine that is fair or balanced? Our reactions and responses to images are more or less very personal and very different the responses we give in the form of words or language. Our responses to life are far more pure in images than words. In this sense the fifth issue of Picnic magazine creates a pictorial journey to which we must respond in our own ways. Desert, water, art, design, utopia and modernism are some of the subjects to be felt in this issue. But, the real object of the issue is what we make of it emotionally and intellectually.

Issue Available at: http://www.otheredition.com/Picnic

Other Edition is the leading developer of iPad magazines and digital magazine experiences - working with publishers and titles in over 20 countries and with brands to create great experiences for digital and mobile audiences. For more information, visit http://www.otheredition.com/

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