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10 Killer Tools To Boost Content Optimization

Content creation and optimization for business benefits require much more than only writing marketing, technical/non-technical articles. Digitally marketing a product and selling it to potential customers has more to do with how the marketing content is optimized, than what the content basically offers. Several parameters are considered while rightly optimizing your content, like – the designs, the logos, the tags, etc. Today we are gonna focus on how to better optimize website content with the help of some amazing tools and techniques!

Tools for Content Optimization of your Website:

1. Grammarly:

When you are working on website content, the worst things you could possibly ask for are writing mistakes and typo errors. Grammarly solves this problem – install this extension and it will help a user reduce their writing errors and enhance the content quality. It also suggests ways to a user to improve writing in order to be digitally visible.

2. Ginger:

This is kind of like Grammarly, but a bit different. It not only indicates ways to improve writing but also helps with grammar errors and spelling. Once a user has this extension, they do not need to worry about incorrect English anymore.

3. Hemingway App:

This is an amazing tool that detects complex sentences & provides hints to simplify the content. Due to this, writers get a very clear idea where their content is getting complicated and devise ways to simplify it for the readers.

4. Readability-Score:

This is a great tool that finds out how readable a content really is – takes parameters like readability rating, readability scores, grammar, spellings, word count, writing style, etc. into consideration.

5. Google Trends:

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. In simpler words, it helps a user find out what’s trending in Google Search! With the help of this tool, a content manager can curate the exact article people are searching for.

6. Google Adwords Keyword Planner:

It is important to remember that people are going to search for their problems rather than any given solution. Introduce relevant keywords into your content to make them stand out searchable in the digital engines. Google Adwords Keyword Planner tends to help on that – it provides the user with a list of keywords that are being searched (over the region, industries, etc.).


This is said to be the best alternative for Google Adwords Keywords Planner. So, if you are not willing to use Google’s own tool, try this out!

8. Buzzsumo:

This is an extraordinary tool that lets a user know what kind of content is doing good in the search engines. BuzzSumo is a research and monitoring tool – it finds out which content is most shared on social media channels – this way the content manager knows what to provide to the readers! Also, Buzzsumo finds out market influencers associated with any given topic.

9. CoSchedule Headline Analyzer:

Co-schedule Headliner Analyzer is the perfect tool to curate a magnificent title for any website content. It provides insights to optimize and enhance the headlines to better reach out to the targeted audience/readers. Also, this tool gives the option to customize and try different titles without losing previous data.

10. WordPress SEO by Yoast:

If you are working on a WordPress website, Yoast is the one and only option to go to! While there are other examples too, Yoast by WordPress handles SEO like none other! It connects your posts and pages to social media channels, lets you provide enough and sufficient information regarding your articles via meta-description, tags, etc.

That’s it for now! In the digital market, there are millions of solutions that cater to hundreds of problems faced by users. Honestly speaking, there is no end to it. While the abovementioned tools are necessary for content growth of a company, there are a bunch of more such tools that skyrocket the company’s content strategies and plans to a whole different level!

To know more, please visit

InSync Tech-Fin Solutions Ltd.
DGK 912, DLF Galleria,
Action Area 1B, New Town, Kolkata - 700156,
West Bengal, India
Ph: +919830027106

InSync Tech-Fin Solutions Ltd. is a technology company based in Kolkata, India with the mission and vision of transforming the way businesses work and deal with their data. They offer a wide range of solutions to transform modern-day businesses and amplify their growth.

InSync owns itself an Integration Platform as a Service (iPaaS) Solution – APPSeCONNECT. It is a smart and robust integration platform that can connect multiple applications together and streamline complex business processes. InSync also provides integrated B2B Ecommerce solutions and specified B2B extensions to help organizations delight their business buyers.

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