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Lion Brand Yarn Studio Celebrates NYC with Handcrafted Yarn Postcard Window Display

07-16-2011 11:40 AM CET | Leisure, Entertainment, Miscellaneous

Press release from: The Lion Brand Yarn Company

/ PR Agency: BigNews.biz LLC
A giant postcard of New York City, entirely handcrafted from Lion Brand yarn

A giant postcard of New York City, entirely handcrafted from Lion Brand yarn

Manhattan, New York – July 11, 2011 - Lion Brand Yarn Company Lion Brand Yarn Studio, the retail store of Lion Brand Yarn Company, has created a giant postcard of New York City, entirely handcrafted from yarn, for its window display. The postcard measures 4 feet by 6.5 feet and celebrates the famous "Greetings from New York" postcard design. Every season, the Lion Brand Yarn Studio uses yarn to create an inventive window display; the current postcard window will be on display at the Lion Brand Yarn Studio until August 31st.

As with all Lion Brand Yarn Studio displays, the majority is knit or crocheted, with some details being embroidered or wrapped in yarn. All the yarns used in the display are Lion Brand yarns. It was easy to find a yarn for every detail with over 50 product lines to choose from. Vanna's Glamour, a sparkling metallic yarn, was used to create a tiny Wall Street Bull. Other details include a felted taxi cab, an embroidered "We Are Happy to Serve You" coffee cup, a yarn wrapped Guggenheim Museum, and billboards announcing shows that are puns on Broadway hits like "Dream Purls" and "My Fair Isle Lady."

Past window displays that celebrate New York City include an all-yarn New York City skyline, a crafted Coney Island, and a Statue of Liberty. Elements of the window design are created by the Lion Brand Yarn Studio’s expert knitters and crocheters, as well as freelance designers. In addition to selling yarns, tools, and specialty items, the Lion Brand Yarn Studio is also an education center, offering more than 100 classes on knitting, crocheting, weaving, machine-knitting, and even dyeing yarns. The Lion Brand Yarn Studio has become a global destination since its opening in 2008, bringing visitors from all over the world to visit this one of a kind store and share their common love of yarn and yarn-crafts. Since knitting and crochet are popular portable activities, perfect for travel and relaxing outdoors, summer is a perfect time to stop by the Lion Brand Yarn Studio for inspiration and supplies for a new summer project.

About Lion Brand Yarn Studio:
Since its grand opening in November 2008, Lion Brand Yarn Studio has become the premier yarn-crafting destination for New Yorkers as well as tourists. The Lion Brand Yarn Studio has also taught over 5,300 students since classes started in January of 2009. To learn more about the studio visit www.lionbrandyarnstudio.com.

About Lion Brand Yarn Company:
Founded in New York City, Lion Brand Yarn Company is a 133 year-old brand and America’s oldest hand-knitting yarn brand. Throughout its history, Lion Brand has been at the forefront of yarn trends while consistently providing its customers with the finest quality products at affordable prices. Visit www.lionbrand.com.

For more information contact:
Brandyce Pechillo
Marketing Communications Coordinator
Lion Brand Yarn Company
34 West 15th Street
New York, New York 10011
212.243.8995 ext. 182
brandyce@lionbrandyarn.com

About Lion Brand Yarn Company:
Founded in New York City, Lion Brand Yarn Company is a 133 year-old brand and America’s oldest hand-knitting yarn brand. Throughout its history, Lion Brand has been at the forefront of yarn trends while consistently providing its customers with the finest quality products at affordable prices. Visit

Brandyce Pechillo
Marketing Communications Coordinator
Lion Brand Yarn Company
34 West 15th Street
New York, New York 10011
212.243.8995 ext. 182
brandyce@lionbrandyarn.com

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