Global Influencer Marketing Platform Market Rising Trend Including Key Players Profile like IZEA., HYPR Brands the Influencer Marketplace, Traackr., InfluencerDB, Launchmetrics, JuliusWorks, Inc

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Global Influencer Marketing Platform Market By Component (Solution, Services), Application (Search and Discovery, Campaign Management, Influencer Relationship Management, Analytics and Reporting, Compliance Management and Fraud Detection, Others), Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), End- User (Fashion and Lifestyle, Agencies and Public Relations, Retail and Consumer Goods, Health and Wellness, Ad-Tech, Banking and Financial Institutes, Travel and Tourism, Others), Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) – Industry Trends and Forecast to 2026

Competitive Analysis

Global influencer marketing platform market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of influencer marketing platform market for global, Europe, North America, Asia-Pacific and South America.

Key Developments in the Market:

In March 2019, WeQ announced the launch of their new marketing agency which is specially designed for influencer marketing. The main aim of the launch is to help the brands and app developers to engage with high quality consumers. It will have transparent marketing approach at an affordable range.

In September 2015, TapInfluence announced the launch of their new influencer marketing automation platform TapFusion. This is specially designed to help all the brands and agencies in creating high value influencer market campaigns. This is a very good platform for the companies to reach their targeted customers further acting as an alternative for poor-performing marketing channels and digital ads

Major Market Competitors/Players

Few of the major competitors currently working in the global influencer marketing platform market are IZEA., HYPR Brands the Influencer Marketplace, Traackr., InfluencerDB, Launchmetrics, JuliusWorks, Inc, klear, Upfluence Inc., AspireIQ., Mavrck, ONALYTICA, Lumanu Inc, Lefty, LINQIA, INC., Social Beat, Buzzoole, Ifluenz, Pulpkey.com - Pulpkey MediaTech Pvt. Ltd., Socialbakers, TapInfluence, PUBLICFAST, Achoo Aps, KreedOn Techmeep Sports Pvt. Ltd. and others.

Market Definition: 

Influencer marketing platform is a solution which is specially designed to help the brand with its influencer marketing campaigns. They are widely used in applications such as campaign management, analytics and reporting, fraud detection, influencer relationship management etc. This platform helps in creating brand image among population and also helps in reaching the target audience.

Market Drivers:

Increasing interest in video based content among population is the factor fuelling the growth of the market
Rising adoption of influencer marketing platform will also act as a driver for this market
Growing need for big data analytics for influencer marketing will also propel the growth of the market
Rising need to create brand image is also driving the market

Market Restraints:

Less influence of campaign will also act as a restrain for this market.
Lack of technological awareness will hinder the growth
Availability of limited professional is also restraining the market growth

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Segmentation: Global Influencer Marketing Platform Market
By Component
o Solution
o Services
o Consulting
o Deployment and Integration
o Support and Maintenance
By Application
o Search and Discovery
o Campaign Management
o Influencer Relationship Management
o Analytics and Reporting
o Compliance Management and Fraud Detection
o Others
By Organization Size
o Small and Medium-Sized Enterprises
o Large Enterprises
By End- User
o Fashion and Lifestyle
o Agencies and Public Relations
o Retail and Consumer Goods
o Health and Wellness
o Ad-Tech
o Banking and Financial Institutes
o Travel and Tourism
o Others
By Geography
• North America
o U.S.
o Canada
o Mexico
• South America
o Brazil
o Argentina
o Rest of South America
• Europe
o Germany
o France
o United Kingdom
o Italy
o Spain
o Russia
o Turkey
o Belgium
o Netherlands
o Switzerland
o Rest of Europe
• Asia-Pacific
o Japan
o China
o South Korea
o India
o Australia
o Singapore
o Malaysia
o Indonesia
o Thailand
o Philippines
o Rest of Asia-Pacific
• Middle East and Africa
o South Africa
o Egypt
o Saudi Arabia
o United Arab Emirates
o Israel
o Rest of Middle East and Africa

Key Insights in the report:

Complete and distinct analysis of the market drivers and restraints
Key market players involved in this industry
Detailed analysis of the market segmentation
Competitive analysis of the key players involved

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This release was published on openPR.