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Automotive Windshield Market Precise Study on Supporting Factors and Key Players Strategies Analyzed Till 2022 | Key Players are Asahi Glass Co. Ltd., Fuyao Glass Industry Group Co. Ltd., Saint-Gobain SA, etc.
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Manufacturers are inclined toward using glass material for automotive windshield on the back of high durability and strength offered by glass. Moreover, with the introduction of gorilla glass in the automotive space, demand for automotive windshield made from glass is expected to fuel at a significant pace during the forecast period. In case of accidents, glass automotive windshield can prevent major debris from entering the vehicle ensuring safety of passengers. In addition, higher resistance to chemicals, heat and water offered by glass automotive windshield is anticipate to fuel their demand in the coming years.
As technological advances permeate the automotive space, ADAS (Advanced Driver Assistance Systems) are gaining significant traction worldwide. ADAS technology is now being integrated in the windshield of the vehicle to facilitate driver safety and assistance. Automotive windshield being a crucial source of protection, it has become imperative for manufacturers to advocate safety of passengers using sensors and cameras in automotive windshield. Automotive windshield with ADAS can detect crash using radar technology. Moreover, new ADAS innovation in the automotive windshield space is night vision system. Automotive windshield is equipped with infrared camera. This system provides a display on automotive windshield that extends the driver’s vision at night, in turn enhancing driving experience. Against this backdrop, growing integration of ADAS in vehicles is expected to support the growth of the automotive windshield market during the forecast period.
Augmented Reality in Automotive Windshield – A New Trend
Technology giants are focusing on developing AR (Augmented Reality) in automotive windshield of vehicles with the use of Internet of Things (IoT). With augmented reality in automotive windshields, drivers and passengers can conduct calls with passengers in different vehicles on a real time basis. For instance, Apple Inc., has filed a patent for its “Heads-Up Display” – an automotive windshield powered by augmented reality. This automotive windshield can conduct FaceTime calls with visual communication between remotely situated user and vehicle occupant.
Manufacturers of automotive windshield are inclined toward incorporating new technologies in automotive windshield in a bid to enhance customer experience and safety. However, integration of technologies such as ADAS makes it difficult during replacement of automotive windshield as equipment and sensors they are linked with need to be accurately calibrated so as to maintain the compatibility quotient with vehicle system. Replacing of automotive windshield with ADAS incurs high cost as all sensors must be replaced and installed in the new glass along with accompanying equipment. Inaccurate installments can cause malfunction misleading the driver ultimately resulting in accidents. This factor remains a key challenge for the aftermarket for automotive windshield.
Moreover, use of various materials in automotive windshield such as glass and polycarbonate along with analysis on distribution channels such as OEMs and aftermarket is covered in the report. The report gives a brief outlook on demand and sales of automotive windshield across key regions of North America, Latin America, Japan, Europe, Asia Pacific excluding Japan (APEJ) and Middle East and Africa (MEA) during the period of assessment, 2017-2022. The study circles around current trends and new developments in the automotive windshield space and compares historical data and current market scenario to provide future projections.
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Automotive windshield is a shielding glass used to protect the passengers and driver from external agents including heat, dust, wind, pollution and foreign matter by preventing entry into the vehicle cabin. They are used in different types of vehicles such as passenger cars, trucks, and buses. Windshields are attached to the vehicle using polyurethane adhesives.
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