Retail Bank Loyalty Program Market Set to Surge Significantly During 2019-2024 | Maritz, FIS Corporate, IBM, Aimia, TIBCO Software, Hitachi-solutions, Oracle, Comarch

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of business, each one having varying features and rewards schemes. Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable.

There is also an increased pressure on costs due to new regulatory trends in last five years. Loyalty programs are being viewed as an important revenue-driving tool and have been proven to reduce customer acquisition costs. Retail banking in emerging economies is still in its developmental stages, as illustrated by its relatively low loyalty program penetration rates. Retail banking is a typical mass-market banking industry that lets its customers use local branches of the more widespread commercial banking establishments. Retail banking is also generally known as consumer banking. Its services include mortgages, certificates of deposit (CDs), savings and checking accounts, debit/credit cards, and personal loans. The retail banking sector mainly focuses on catering to the needs of its retail clients.

Some of the key players of Retail Bank Loyalty Program Market:
Maritz, FIS Corporate, IBM, Aimia, TIBCO Software, Hitachi-solutions, Oracle, Comarch, Loyalty Lab, Exchange Solutions, Bpm’online, Customer Portfolios

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The research report on Retail Bank Loyalty Program Market provides a comprehensive analysis of the market status and development trend, including types, applications, growth, opportunities, rising technology, competitive landscape and product offerings of key players. Retail Bank Loyalty Program Market report covers the present and past market scenarios, market development patterns, and is likely to proceed with a continuing development over the forecast period.

Segmentation by product type:
B2C Solutions
B2B Solutions

Segmentation by application:
Personal User
Business User

Major Regions play vital role in Retail Bank Loyalty Program market are:
North America, Europe, China, Japan, Middle East & Africa, India, South America, Others

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Fundamentals of Table of Content:

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.5 Market by Application
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Retail Bank Loyalty Program Market Size
2.2 Retail Bank Loyalty Program Growth Trends by Regions
2.3 Industry Trends

3 Market Share by Key Players
3.1 Retail Bank Loyalty Program Market Size by Manufacturers
3.2 Retail Bank Loyalty Program Key Players Head office and Area Served
3.3 Key Players Retail Bank Loyalty Program Product/Solution/Service
3.4 Date of Enter into Retail Bank Loyalty Program Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Product
4.1 Global Retail Bank Loyalty Program Sales by Product
4.2 Global Retail Bank Loyalty Program Revenue by Product
4.3 Retail Bank Loyalty Program Price by Product

5 Breakdown Data by End User
5.1 Overview
5.2 Global Retail Bank Loyalty Program Breakdown Data by End User

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