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The Best Optimization Tips for Your B2B eCommerce Store

With B2B e-commerce becoming a prime business platform today all over the world, business owners are putting in maximum efforts in making their online retail store an ideal place to visit, navigate and purchase from, for the potential customers. In all the preparations, what can not be neglected is the effective optimization of the e-commerce platform, the consequence of neglecting which can be the utter failure of the business, however much effort the owner may have put in setting it up.

Here is a list of the most common yet important web optimization tricks for a B2B eCommerce store:

1. SEO for Pages - No matter you have product pages, blog posts, FAQs, case studies – you need them to get SEO-rich as soon as possible. The sooner your pages are SEO-friendly, the sooner shall they be searched and identified by the target audience.

2. Search Options - The search engine on your B2B store as well as the search options associated with it matter a lot when a customer comes to buy from your store. Not many buyers would be comfortable with an old-school product search bar with no features within it.

3. Product Pages - When selling in online B2B store, it is crucial that the product pages are completely updated. It should contain the product images, the product description, all the details associated with the product, product attributes, etc – keeping all the SEO in mind.

4. Saved Lists -In the case of B2B scenarios, it so happens that the same orders are placed in bulk over time. To eliminate the hassle, try adopting the saved list feature – this will help a user to see his list of items he has brought in the past and then order the same from there! This proves to save a lot of time and keeps a track of the most ordered/recent products.

5. Product Reviews and Comparisons - Proving the credibility of your product is essential – try inculcating active product reviews and responses from your customers. A B2B customer will be more willing to spend money on your products if they feel it is safe and credible.

6. Chatbots - B2B eCommerce generates revenue via two sources – creating customers and retaining customers. Chatbots are great tools that help in both ways.

7. Orders - While you cater to business ventures around the globe, be sure to make them feel you are privileged to have them. Provide them the features like order and shipment details and order tracking. When customers easily track their product’s journey, they are more likely to trust you.

Details on all the above points are available on:

To know more about B2B e-commerce, visit:

InSync Tech-Fin Solutions Ltd.
DGK 912, DLF Galleria,
Action Area 1B, New Town, Kolkata - 700156,
West Bengal, India
Ph: +919830027106

InSync Tech-Fin Solutions Ltd. is a technology company based in Kolkata, India with the mission and vision of transforming the way businesses work and deal with their data. They offer a wide range of solutions to transform modern-day businesses and amplify their growth.

InSync owns itself an Integration Platform as a Service (iPaaS) Solution – APPSeCONNECT. It is a smart and robust integration platform that can connect multiple applications together and streamline complex business processes. InSync also provides integrated B2B eCommerce solutions and specified B2B extensions to help organizations delight their business buyers.

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