Natural Food Colors Market Classification, Opportunities, Types and Applications, Status and Forecast to 2028 || Key Players - Kalsec Inc., McCormick & Company, ROHA Dyechem Pvt. Ltd., San-Ei Gen F.F.I Inc., GNT International B.V, LycoRed.

Health-conscious consumers have consistently eschewed artificial/synthetic food colors, insisting on buying food products with natural food colors. The movement towards natural food ingredients pushed the natural food colors market to surpass US$ 7.5 billion in 2018, according to a Fact.MR study. The study predicts that the natural food colors market will continue to witness robust growth with a mounting number of consumers as well as industry players replacing artificial dyes with their natural counterparts.

The customer-focused food industry is undergoing significant changes are consumers critically focusing on food ingredients to gauge their nutrition quotient. Manufacturers in the natural food colors market are picking up on the consumer move-away from synthetic food colors as well as artificially colored food products to capture more sales opportunities.

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The Fact.MR study assesses the impact of the latest consumer trends in the food industry along with other macro and microeconomic factors on growth of the natural food colors market during the period 2018-2028. Some of the valuable insights about growth of the natural food colors market that are featured in the Fact.MR study include,

Intensifying consumer resistance to products containing synthetic food colors presents a major driving force for the natural food colors market.

Increasing growth of the clean label movement is making consumers label-conscious. Thereby, food manufacturers are resorting to natural food colors as artificial colors are posing an acute risk to their brand value.

Natural food color market players need to conform to high standards and gain approvals from governing bodies through complex certification procedures. Stringent quality regulations from regional and international organizations may create temporary manufacturing challenges for natural food colors market players.

As most consumers relate the color intensity and the outer appearance of food products with greater taste and flavor, the demand for unique natural food colors is likely to surge in the foreseeable future.

Consumers are becoming extremely conscious about their dietary habits to maintain a healthy lifestyle and combat the increasing prevalence of lifestyle diseases, such as obesity and cardiovascular diseases. This is leading to enhance their focus on food ingredients while purchasing packaged food products. In addition, growing awareness about the negative health impacts of synthetic food colors is driving consumers to purchase food products with natural food colors. Moreover, increasing number of consumers discovering that they are allergic to synthetic food colors is expected to provide an impetus to growth of the natural food colors market in the upcoming years.

The natural food colors market is gaining momentum with increasing demand and consumption across the global food & beverage industry. However, improving the shelf stability of natural food colors, especially their liquid counterparts, is one of the biggest problematic areas for manufacturers in the natural food colors market. Leading stakeholders in the natural food colors market are shifting their focus on research & development to discover advanced procedures to improve shelf life of odorless and flavorless natural food colors to scale higher on the competitive landscape of the market.

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