Press release
Influencer Marketing Platform Market Size, Business Research With Aspireiq, Klear, Upfluence Inc, Traackr, Launchmetrics, Influencerdb, Juliusworks, Izea, Buzzoole, Lefties, Aspireiq, Klear, Social Beat, Mavrck, Linqia, Onalytica, Lumanu Inc
Influencer Marketing Platform Market
Choosing market research report is very essential for the business growth as it helps with the better decision making, enhancing revenue generation, prioritizing market goals and results in profitable business. The research study carried out in influencer marketing platform report helps to recognize the various drivers and restraints impacting the market during the forecast period. Evaluations about the CAGR value variations for specific forecast period, market drivers, market restraints, and competitive strategies are measured in this influencer marketing platform report. Granular market information gathered in this influencer marketing platform report will be helpful to industry to take competent business decisions.
Global influencer marketing platform market is set to witness a healthy CAGR of 32.61% in the forecast period of 2019- 2026. The report contains data of the base year 2018 and historic year 2017. Rising demand for identifying right influencer and increasing demand for viable cloud-based biometrics solutions are the major factor for the growth of this market.
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Market Definition: Global Influencer Marketing Platform Market
Influencer marketing platform is a solution which is specially designed to help the brand with its influencer marketing campaigns. They are widely used in applications such as campaign management, analytics and reporting, fraud detection, influencer relationship management etc. This platform helps in creating brand image among population and also helps in reaching the target audience.
Major Market Competitors/Players
Few of the major competitors currently working in the global influencer marketing platform market are IZEA., HYPR Brands the Influencer Marketplace, Traackr., InfluencerDB, Launchmetrics, JuliusWorks, Inc, klear, Upfluence Inc., AspireIQ., Mavrck, ONALYTICA, Lumanu Inc, Lefty, LINQIA, INC., Social Beat, Buzzoole, Ifluenz, Pulpkey.com - Pulpkey MediaTech Pvt. Ltd., Socialbakers, TapInfluence, PUBLICFAST, Achoo Aps, KreedOn Techmeep Sports Pvt. Ltd. and others.
Market Drivers:
· Increasing interest in video based content among population is the factor fuelling the growth of the market
· Rising adoption of influencer marketing platform will also act as a driver for this market
· Growing need for big data analytics for influencer marketing will also propel the growth of the market
· Rising need to create brand image is also driving the market
Market Restraints:
· Less influence of campaign will also act as a restrain for this market.
· Lack of technological awareness will hinder the growth
· Availability of limited professional is also restraining the market growth
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Global influencer marketing platform market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of influencer marketing platform market for global, Europe, North America, Asia-Pacific and South America.
Segmentation: Global Influencer Marketing Platform Market
By Component
o Solution
o Services
o Consulting
o Deployment and Integration
o Support and Maintenance
By Application
o Search and Discovery
o Campaign Management
o Influencer Relationship Management
o Analytics and Reporting
o Compliance Management and Fraud Detection
o Others
By Organization Size
o Small and Medium-Sized Enterprises
o Large Enterprises
By End- User
o Fashion and Lifestyle
o Agencies and Public Relations
o Retail and Consumer Goods
o Health and Wellness
o Ad-Tech
o Banking and Financial Institutes
o Travel and Tourism
o Others
By Geography
· North America
· South America
· Europe
· Asia-Pacific
· Middle East and Africa
Key Developments in the Market:
· In March 2019, WeQ announced the launch of their new marketing agency which is specially designed for influencer marketing. The main aim of the launch is to help the brands and app developers to engage with high quality consumers. It will have transparent marketing approach at an affordable range.
· In September 2015, TapInfluence announced the launch of their new influencer marketing automation platform TapFusion. This is specially designed to help all the brands and agencies in creating high value influencer market campaigns. This is a very good platform for the companies to reach their targeted customers further acting as an alternative for poor-performing marketing channels and digital ads
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