Automotive gesture recognition market 2019 Geographical Segmentation, market share Analysis to 2025
Industry participants are continuously investing in R&D to improve the gestures and improve the overall efficiency of the system for enhancing the overall driving experience. For instance, Hyundai is working on an eye-tracking based gesture control system for its HCD-14 vehicle. Further, the system allows for easier control of multiple operations including smartphone connectivity, audio control, infotainment and HVAC operations, positively influencing the automotive gesture recognition market share.
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- To track and analyze competitive developments, such as product launches, agreements, partnerships, collaborations, and acquisitions in the global automotive gesture recognition market.
- To forecast the size of the market segments with respect to four major regional segments, namely, north america, europe, asia pacific, and the rest of the world (latin america and the middle east & africa).
Increasing vehicles demand with technologically advanced features including enhanced navigation and gesture-based infotainment systems are expanding the automotive gesture recognition market over the forecast timeframe. Incorporation of advanced sensors and electronics into the vehicles for improving the overall driving experience will further expand the business penetration till 2024.
Higher costs associated with the acquisition and maintenance of these systems may hamper the automotive gesture recognition market growth over the projected timeframe. Further, the requirement for high precision sensors and components for detecting gestures under diversified lighting conditions may limit its adoption till 2024. However, industry participants are introducing low cost solutions for budget vehicles for increasing the system demand, lowering the overall cost and meeting the economies of scale.
Hand or fingerprint authentication was valued at over USD 1,400 Million in 2017. This dominance is credited to the proliferating usage of these systems owing to easier operation and incorporation of IR sensors and cameras supporting the segment share. For instance, in 2015, BMW launched the 7-Series model line-up with improved hand and fingerprint sensing technologies for controlling multiple car operations, thereby contributing to the overall automotive gesture recognition market expansion.
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Europe accounted for over 43% revenue share in 2017 owing to the presence of major automobile companies focusing on introducing advanced infotainment systems in their products for improving the driving experience. Further, supporting government regulations for introducing multiple safety standards for vehicles as standard is further supporting the industry expansion till 2024. For instance, the European Commission announced the mandatory fitment of technologies including e-call technology and automated emergency services in automobiles, thereby providing a positive outlook for the industry growth.
Few of the players in the automotive gesture recognition market place include Harman International, Delphi Automotive PLC, Sony Depthsensing Solutions, Melexis, Continental AG, and eyeSight Technologies Ltd. Other notable players include Texas Instruments, Intel, Visteon Corporation, and Synaptics Incorporated. Industry participant are continuously innovating their product portfolio and introducing innovative technologies for gaining edge over the competition.
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