Anthocyanin Market: Increasing Propensity for Nutritional Supplements to Pave New Avenues || Key Players: Extrasynthese, Organic Herb Inc., ROHA Dyechem Pvt. Ltd, Secna Group, and Vinayak Ingredients India Pvt Ltd.

 Fact.MR has compiled a new study on anthocyanin market and published a comprehensive report on the same highlighting all the latest insights and intelligence vital for gauging growth of anthocyanin  market. The anthocyanin market report offers a deep-dive into all the vital factors and trends having significant impact on the growth of the anthocyanin market during the forecast period 2019 to 2027. The anthocyanin market report is based on an end-to-end study of all the pivotal growth drivers, restraints, opportunities, and prevalent trends having entrenched impacts on progress of anthocyanin market. Evolving consumer preference for natural products with enhanced stability continues to drive anthocyanin demand. According to Fact.MR’s latest study, demand for anthocyanins is likely to surpass 398 thousand kilos in 2019, up from 383 thousand kilos in 2018. According to the study, the prevalent use of additives in the food and beverage industry is providing a substantial fillip to the sales of anthocyanins. The report associates surging adoption of anthocyanin in food and beverage products with the impact of vibrant colors on consumer perceptions. Some of the key influencing factors discussed in detail in the report include,

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Bakery and Confectionery Remains the Largest End Use Industry

The report also unveils that growing propensity of the new-age consumers for cognitive well-being is encouraging them to switch to healthy alternatives, which is likely to pave new avenues for intensified proliferation of anthocyanin into food supplements.

“Use of anthocyanin in pharmaceutical and specialty drugs is also scaling by considerable figures, owing to its benefits apropos of coronary heart diseases and cardiovascular disorders. With well-established anti-oxidant and anti-inflammatory abilities, anthocyanin is also gaining steady prominence in skin care and dermatological applications”, Senior Analyst, Fact.MR

Increasing Propensity for Nutritional Supplements to Pave New Avenues

Rising concerns for cognitive well-being have spurred the consumption of nutritional supplements. With proper nutrition demonstrating great potential in maintenance and improvement of brain health and function, people are highly convinced to replace their conventional foods with functional and nutritional supplements. Among a myriad of plant-based pigments with nutritional wellness, anthocyanin has been swiftly gaining acceptance for use in foods and beverages.

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Anthocyanin Market Structure

The anthocyanin market has been segmented on the basis of source, end use industry, sales channel, and region. By source, the anthocyanin market has been segmented into fruit based anthocyanin, vegetable based anthocyanin, legumes & cereals based anthocyanin, and other source based anthocyanin. By end use industry, the anthocyanin market has been segmented into bakery and confectionery, dairy and beverage, soup, sauces and spreads, pharmaceutical, cosmetic and personal care industry, and animal feed. By sales channel, the anthocyanin market has been segmented into direct sales, distributors/suppliers, and online sales.

Anthocyanin Market Represents a Fragmented Landscape

The anthocyanin market represents a fragmented landscape and the tier 1 players account for nearly 15-25% of revenue share. According to the report, the market is characterized by wide-spread presence of regional players, which further intensifies the competition level in the global market landscape. The anthocyanin market is likely to witness a massive influx of new and emerging players with a vision of capitalizing on the growing demand for natural colors over synthetic ones.

Sales of anthocyanin are likely to thrive across the key regions of North America, driven by rising proclivity for natural food colorants by the health-sensitive demographic. Europe is likely to be the second-largest market in terms of demand for anthocyanin and is likely to retain its lucrativeness, on the back of bolstering preference for naturally derived antioxidants.

Competitive Landscape - Key Strategies and Developments

Sensient Technologies Corporation acquired the natural color business of GlobeNatural, a Peru-based natural food and ingredient enterprise, in the year 2018. This acquisition was aimed at amelioration of product portfolio and manufacturing capabilities of the company.
DDW The Color House acquired KleurCraft™ portfolio of coloring foods from SVZ International, in the year 2015. This acquisition enabled the company to proliferate in the flourishing ingredient segment of coloring foods while strengthening the company’s offerings across multiple hues for customers.
Chr. Hansen Holding A/S focused on expanding its natural color business in North America in the year 2018 by purchasing a manufacturing facility in Wisconsin. This expansion will enable the company to serve the evolving needs of US customers through their exclusive and distinguishable offerings.
Archer Daniels Midland Company (ADM) announced proposed acquisition of Neovia, an international manufacturer of animal nutrition products, in the year 2018. This acquisition was an addition to the company’s integrated nutrition portfolio.
Apart from the forenamed, the anthocyanin market report also features other players operating in the global market space. The remaining players featured in the report on anthocyanin market include Symrise AG, Cayman Chemical Company, Extrasynthese, Organic Herb Inc., ROHA Dyechem Pvt. Ltd, Secna Group, and Vinayak Ingredients India Pvt Ltd.

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