Cannabis-infused Drinks Market: End-User Preference Remains High for CBD Cannabis Infused Drinks || Key Players: Ceria Brewing Co, Ganja Grindz, Magic Number, Level+

 A recently compiled report of Fact.MR, titled “Cannabis Infused Drinks Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2019-2029,” gives a comprehensive analysis on the cannabis infused drinks market worldwide. Size of the cannabis infused drinks market has been analyzed thoroughly and is delivered in terms of value (US$ Mn). The report also offers a comprehensive analysis and forecast on the main key segments and the competitive landscape of the cannabis infused drinks market.

Cannabis has become the buzz word in the beverage industry, and mainstream companies are already taking strides in the CBD- and/or THC-infused drinks landscape. According to a new study by Fact.MR, the global sales of cannabis infused drinks will surpass US$ 200 Mn in 2019. While the legalization of marijuana in over 10 states of the U.S. sparked a wave of innovative product launches in the edibles space, the second wave of recreational marijuana legalization resulted in a lawful emergence and proliferation of cannabis infused beverages – alcoholic and non-alcoholic.

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 Key Growth Drivers of Cannabis Infused Drinks Market

Manufacturers of cannabis infused drinks are putting more efforts for creating proper emulsification of THC, in a bid to achieve proper suspension within liquids and quicker uptake time - under 30 minutes. This falls in line with the consumer demand for faster feedback on their dosage, which in turn will favor sales of cannabis infused drinks. Leading beverage companies have taken notice of the ravenous appetite of consumers that exists inside the cannabis culture, thereby transitioning into cannabis infused drinks industry.
As recreational marijuana legalization continues to become a reality across more U.S. states, individuals have started showing more interest in cannabis-infused drinks. Established beverage companies as well as entrepreneurs are taking a close peek into formulas and methods for infusing CBD or THC or both into beverages.
Cannabis infused non-alcoholic beer is an emerging trend which is expected to gain significant traction, as companies focus on appealing the health-conscious pool of consumers. For instance, Grainwave is a THC-infused non-alcoholic beer that hit the dispensary shelves in December 2018.
The novelty of being able to drink THC-infused beverages has gained marked preference in the current adult-use recreational marijuana industry, especially for beverages that mimic beer or wine. While this trend gains pace, manufacturers are exploring the in-demand flavors to reinforce their product sales.
THC and CBD Remain Preferred Cannabinoids, Hybrid to Gradually Pick Pace

THC-infused drinks have been the first preference among consumers, however CBD-infused drinks have also gained sheer traction in the recent past. These two cannabinoid categories are estimated to account for over 70% sales of cannabis infused drinks worldwide in 2019. However, the study opines that hybrid cannabis infused drinks that contain both CBD and THC strains will pick up pace gradually – estimated to register a 40% Y-o-Y in 2019 over 2018.

Leveraging emerging technology, while tracking trends in mainstream beverage industries, in order to introduce innovative variants, continue to remain key expansion strategies of players in the cannabis infused drinks market. Additionally, the growing consumer preference for cannabis-infused products, which impart particular effects has been hard-pressing leading beverage companies in offering a diverse variety of THC as well as CBD dosages in their product offerings. A greater emphasis on organic and naturally-sourced ingredients continues to mold prospects of the cannabis infused drinks market.

Cannabis Infused Drinks Market- Competitive Landscape

The competitive landscape of the cannabis infused drinks market continues to face the turmoil of regulations on the sales and consumption of cannabis. Cannabis infused drinks market in Canada is expected to grow at an impressive pace, in line with the existing favorable federal regulations that back the sales of cannabis in the region. Alcohol industry giants are buying into the ‘potent potable pot’ concept, however key issues prevail, such as the maze of laws that deal with beer and pot. Following the legalization of marijuana in Canada, beverage companies have increased the production of cannabis infused drinks in different flavors to tap growing demand from enthusiasts.

Leveraging emerging technology and tracking trends in the mainstream beverage industries, to introduce innovative variants, is expected to remain the key strategy of manufacturers to gain a competitive edge. Additionally, growing consumer demand for cannabis that impart a particular effect is hard-pressing beverage companies to offer a wider variety of THC and CBD doses in their offerings. A greater emphasis on organic or natural ingredients is expected to mold prospects of the cannabis infused drinks market.

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