Press release
Nigerian Politician Jimi Agbaje Turns To Text Messaging For Micro Donations
Jimi Agbaje, a new generation Nigerian politician who is campaigning to become the Nigeria’s Lagos State Governor, has turned to text messaging to allow potential donors to make micro donations to his campaign.Jimi Agbaje recently commissioned the first Web 2.0 social networking political site in Africa, www.jimiagbaje.com, for his political campaign. Inspired by the recent Web 2.0 campaign web sites launched by United States Presidential candidates like Hillary Clinton, John Edwards, and Barack Obama, the site allows his supporters to create profiles, network, and create their own campaigns on-line. The site has met critical acclaim from all over the world.
The website has now been ecommerce enabled with a mobile phone ringtone download shop. Ringtones can be purchased by texting a special code to a premium shortcode. Every time a ringtone is bought a micro donation is made to the campaign.
In addition, the campaign team is using the same technology to establish where the Jimi Agbaje strongholds are, and using this information to plan where resources should be made available in the last days of the campaign. Campaigning for the gubernatorial election stops 48 hours before the elections are due to hold on Saturday 14th April 2007.
The technology to power the text messaging is provided by MobileXcetera (www.mobilexcetera.com), a local mobile solutions provider.
"The campaign taglines of 'New Thinking. New Lagos' have encouraged us to use various New Media to reach the electorate" said Ade Atobatele, CEO of Tridas Net Ltd, the local Nigerian information consultancy that is managing technology for the campaign.
"With the fragmented media environment it's important to realise that there are no silver bullets that can be used to reach the voters. It now takes a integrated media approach to get to the 'Silent Majority'” he added.
Jimi Agbaje recently become the world's first politician to integrate Bluetooth proximity marketing into his campaign by using MobZap Bluetooth Beamers (www.mobzap.com) to rig out several buses that roam Lagos streets everyday, beaming out clips of Jimi's manifesto and catchy ring tones.
About Tridas Net Ltd.
Tridas Net Ltd is an Internet Consultancy based in Lagos, Nigeria. It specialises in creating business solutions using Internet based technologies. Clients of its Bluetooth Proximity Advertising arm, MobZap (www.mobzap.com), include FirstInland Bank (www.firstinlandbankplc.net) who recently used MobZap Bluetooth technology to launch a suite of banking products.
Clients of its internal web design arm, Ofege (www.ofege.com), include Guaranty Trust Bank (www.gtbplc.com) whose website has won several awards in the last six years, and Nigeria.com (www.nigeria.com), Nigeria’s most visited portal site, and Jimi Agbaje's Web 2.0 campaign site (www.jimiagbaje.com).
For more information about MobZap visit www.mobzap.com
For more information about Ofege visit www.ofege.com
About MobileXcetera Ltd.
MobileXcetera is Nigerian mobile solutions provider specialising in developing mobile applications for corporate entities. It's competence is mobile content provision is unquestionable as they are tone of the most prolific in content creators in Nigeria.
For more information about MobileXcetera visit www.mobilexcetera.com
Tridas Net Ltd
73, Oduduwa Crescent,
GRA Ikeja,
Lagos, Nigeria.
Tel: +234 1 802 314 0022
Contact: Ade Atobatele
MobileXcetera
283, Gbagada Express Way,
Gbagada, Lagos.
Tel +234 1 4734797
Contact: Adenike Oyedele
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